Honeyweb Blog / Green Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Green Marketing: The psychological impact of an eco-conscious marketing campaign
Almost every industry has seen a shift toward “green technology” or “eco-friendly materials.”
While this is certainly a positive step for the earth, it can rightly be questioned whether the marketing that touts this particular aspect of the business is really effective.
Marketing offices across the globe face some very real questions:
By Editorial Staff
marketingexperiments.com
Honeyweb are your local campaign marketing experts, contact us to discover how we can help your business.
Landing Page Optimization: Testing Green Marketing Increases Conversion 46%
Green marketing is a tactic built on the premise that environmental preference will hopefully equal customer preference.
But does green marketing truly have an impact on customer purchase behavior?
In today’s MarketingExperiments Blog post, we’ll take a look at an experiment that was featured in a recent Web clinic that put green marketing to the test.
By John Tackett
marketingexperiments.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
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