Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Snapchat Preps Test of Unskippable 6-Second Ads
Snapchat plans to start testing six-second video ads that can't be skipped
A departure from its past practice of letting its users tap their phone screens to jump straight to desired content, according to Digiday.
The image-messaging app's new ad format, called "Commercials," will run in some Snapchat Shows, but not in its Discover section that features professionally produced content or users' personal stories.
By Robert Williams
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
KPI Cheat Sheet for 4 Specific Brand Goals
Measuring the value of PR and marketing efforts on social media continues to be a pain point for many communicators.
In the broad strokes, most measurement initiatives proceed in three stages.
First, you need to define the goal, then you need to determine the key performance indicators that align with those business goals.
By Jerry Ascierto
socialmediatoday.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
Adwords Competitor Targeting: Everything You Need To Know To Do It Right
Targeting competitor’s keywords on AdWords seems like a no-brainer.
An easy way to steal your competitor’s traffic, leads, and hard-earned sales.
You simply bid on their terms and showcase why your company is the better choice.
By Brad Smith
adespresso.com
Honeyweb are your local Adword targeting experts, contact us to discover how we can help your business.
For Brands, YouTube’s Reach and Low Cost Still Outweigh Risk of Ads Running on Embarrassing Channels
YouTube is once again in hot water for running ads on channels promoting disturbing content.
More than 300 organizations—including brands like Amazon, Hilton and even Facebook and LinkedIn—had their ads running on channels promoting Nazis, North Korean propaganda and pedophilia, to name a few.
The problem wasn’t just limited to the private sector.
By Jerry Ascierto
socialmediatoday.com
Honeyweb are your local video marketing experts, contact us to discover how we can help your business.
Google AdWords Introduces New Video Format to Reach More People
Google AdWords has introduced a new video format which is said to extend the reach of video campaigns beyond YouTube.
The new format, called outstream video ads, is built exclusively for mobile and will be displayed in mobile browsers and apps.
Outstream video ads will play on a user’s screen automatically when they come into video.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
50 Stats That Should Guide Your Social Media Marketing Strategy in 2018
In the past year, social media has become the essential part of forming strategies for digital marketing.
Using social media, it becomes easier to gather lots of useful information on users and you can sell your products using several different platforms.
It also allows you to build your brand making it popular and visible to many users around the world. In essence, you can reach a great number of customers at a low cost.
By Jordan Prichard
holbi.co.uk
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Omnichannel Marketing Chart: The biggest challenges to marketers’ omnichannel strategies
Omnichannel marketing is important to marketers in every industry today
But delivering a great customer experience across multiple channels is still a difficult proposition.
Today’s chart reveals the most difficult challenges marketers face when creating omnichannel customer journeys, and what you need to do to overcome them.
By Thorin McGee
marketingsherpa.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
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