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Honeyweb Blog / Advertising / Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

How to Run Marketing Experiments The Right Way

You need to run experiments. The one who runs the most experiments wins.

BUT – most marketing experiments are done wrong. What’s missing is hypothesis driven testing across all inter-business disciplines.

Nearly everything we use in our daily lives came about as a direct result of an experiment.

By Peep Laja
conversionxl.com

Honeyweb are your local business marketing experts, contact us to discover how we can help your business.

How to Run Marketing Experiments The Right Way

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How to Move Your Social Traffic Into a Sales Funnel

Want more conversions from your organic social media traffic?

Wondering how to set up a sales funnel for your social media visitors?

In this article, you’ll learn how to convert more social media visitors using a sales funnel.

By Mitt Ray
socialmediaexaminer.com

Honeyweb are your local sales marketing experts, contact us to discover how we can help your business.

How to Move Your Social Traffic Into a Sales Funnel

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LinkedIn Releases New Tool to Highlight How Your Skills Match Advertised Positions

LinkedIn’s adding a new element to their job ads which will highlight how your specific skills.

As you can see here, now, to the right of the job description, there’ll be a new, scrollable listing of how your skills match up, giving you a better idea of your potential fit.

That listing may include education level, skills, years of experience, and current job title – the advertiser will have the capability to select which elements they want to list as part of the job posting.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

LinkedIn Releases New Tool to Highlight How Your Skills Match Advertised Positions

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10 Influencer Marketing Trends to Watch

People are increasingly downloading ad blockers and ignoring traditional radio and TV commercials.

At the same time, they’ve come to trust recommendations from influencers as much as ones they get from their friends.

Businesses are responding by adopting or expanding their influencer marketing programs at an equally fast pace.

By Michael Quoc
infusionsoft.com

Honeyweb are your local Influencer marketing experts, contact us to discover how we can help your business.

10 Influencer Marketing Trends to Watch

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Customer-First Marketing: Every entrepreneur and SMB marketer can learn from successful Etsy sellers

Whenever I’m looking for an original, handcrafted gift, I go to Etsy.com.

In case you aren’t in the loop yet, it’s a worldwide digital marketplace for artisan entrepreneurs.

Recently, I’ve spent a lot of time there because my daughter is getting married, and I need to find some unique gifts for the wedding party.

By Linda Johnson
marketingsherpa.com

Honeyweb are your local SMB marketing experts, contact us to discover how we can help your business.

Customer-First Marketing: Every entrepreneur and SMB marketer can learn from successful Etsy sellers

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Customer Theory: How We Learned From A Previous Test To Drive A 40% Increase In CTR

“The goal of a test is not to get a lift, but rather to get a learning.” 

Many marketers have latched onto A/B testing as a way to improve marketing results.

However, to really drive sustainable returns, you must look past a test that simply tells you to use the red button instead of the blue button, and instead see what split testing is teaching you about your customers.

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Customer Theory: How We Learned From A Previous Test To Drive A 40% Increase In CTR

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Amazon Drops Out of Google Shopping Ads

It has been reported that Amazon has stopped bidding on Google’s Product Listing Auctions as of April 28th.

Google’s Product Listing Ads are ads with product images that appear at the top of certain search results.

Amazon had been a top bidder in that auction for a year and a half. In the meantime, Amazon had been cultivating a competing product. What’s next and how this affects your business.

By Roger Montti
searchenginejournal.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Amazon Drops Out of Google Shopping Ads

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