Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Google Search and YouTube: How to Combine Both in Your Next AdWords Campaign
Google is the top search engine in the world when it comes to researching products and services.
Any given customer researches 7-13+ times before becoming a lead or buying a product, making Google the perfect spot to advertise.
But knowing that a given customer takes that many touches to convert, merely running text ads won’t get the job done.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
4 Reasons Why Micro-Influencers Are Key [Infographic]
While it may sound cool to enlist a celebrity or famous influencer with millions of followers to endorse your brand
They may not have what it takes to actually ‘influence’ the behavior of their followers, and shape their perception of your brand.
Are they seen as experts on the particular subject, topic or product field they're sharing with their audience?
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
![4 Reasons Why Micro-Influencers Are Key [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_760105339.jpg)
Facebook Releases New Report on Emerging Holiday Shopping Behaviors
It feels a little scary to consider, but it’s already time to start planning your 2018 holiday campaigns.
The year’s moving fast, and the earlier you get planning, the more you can refine and improve your strategy to maximize benefit, capitalizing on the latest consumer trends and moving in line with evolving discovery behaviors.
To help with this, Facebook’s released a new study which looks at how shoppers are increasingly using social media and their mobile devices in their holiday planning and shopping process.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
3 Ways to Build a More Interactive Sales Experience to Delight Your Customers
Today, the buyer’s journey is so much more than just purchasing an item.
It is about the entire experience that a customer has with the brand from start to finish.
Surprisingly, the reason why customers switch between brands is not always price-related. It’s about the experience they get from a certain business.
By Pratik Dholakiya
infusionsoft.com
Honeyweb are your local sales marketing experts, contact us to discover how we can help your business.
Facebook Announces Removal of Trending News Section
Following various controversies around how their system works, and how Facebook may or may not have used the module to influence the news cycle
The Social Network has announced that it’s getting rid of its Trending News section once and for all.
It seems like a fairly throwaway line – “no one was using it anyway” – but really, the Trending News section has been a headache for Facebook for some time.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
5 Things Every SEO Strategy Needs
In this industry, we spend a lot of time trading SEO tactics and ideas with each other for mutual benefit.
It’s a wonderful thing. Not every industry does this.
Unfortunately, we invest less time in talking about how to develop our own SEO strategies.
By Pratik Dholakiya
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
4 Tools to Find and Manage Influencers
Are you working with social media influencers?
Wondering how to vet and recruit influencers?
In this article, you’ll discover four tools to manage your influencer relationships.
By Bill Widmer
socialmediaexaminer.com
Honeyweb are your local Influencer marketing experts, contact us to discover how we can help your business.
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