Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4-Step Social Media Marketing Strategy Any Business Can Implement [Infographic]
Are you looking for help setting up or improving your social media strategy?
Need help crafting campaigns that hit the spot with your audience?
tapClicks share their strategy for social media success in this infographic.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![4-Step Social Media Marketing Strategy Any Business Can Implement [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_116119750.jpg)
Facebook Adds New Data Security Provisions for Custom Audience Use
Facebook is rolling out some new requirements for Custom Audience use – though they don’t really up the data security element too much.
First off, Facebook will now require advertisers to specify where they obtained their data when uploading a custom audience.
“When uploading a customer file, advertisers will need to indicate whether the information was collected directly from people, provided by partners or a combination of the two.”
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Instagram Caption: The Secret 7-Ingredients Recipe
A picture paints a thousand words, right? Not necessarily.
Although Instagram is a visual medium, nailing your Instagram caption is almost as critical as the photo (or video) itself.
That’s because those few lines of text not only help to provide context for your image but they also help to showcase your brand’s personality.
By Guest Post
adespresso.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Instagram Adds New Shopping Tags Within Instagram Stories
This could be interesting.
Instagram has announced that selected brands will now be able to use new shopping tags within Instagram Stories.
The new option is effectively an extension of the platform’s in-stream Shopping Tags, which have been in circulation since late 2016 and are gradually being rolled out to more businesses.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Value Gulfs: Making sure there is differentiated product value when marketing upgrades and upsells
A unique value proposition in the marketplace is essential for sustainable marketing success.
You must differentiate the value your product offers from what competitors offer.
However, when you offer product tiers, it is important to differentiate value as well. In this case, you are differentiating value between product offerings from your own company.
By Daniel Burstein
sherpablog.marketingsherpa.com
Honeyweb are your local business marketing experts, contact us to discover how we can help your business.
Facebook Experiments with A/B Testing for Page Posts
This will no doubt get Facebook Page managers excited
The Social Network is reportedly experimenting with a new A/B test option for Page posts, which would better enable Page managers to make educated, strategic decisions on their Facebook content.
Spotted by Facebook code sleuth Jane Manchun Wong (and shared by social media advisor Matt Navarra), the new option would enable Pages to show variations of their posts to different audiences.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
New Report Shows the Impact of Facebook’s Algorithm Shift on Publishers
Have you noticed a drop in your Facebook referral traffic since the announcement of their algorithm re-focus back in January?
You likely have, according to the latest data from Parse.ly which tracks the traffic sources for thousands of sites.
Based on Parse.ly's latest analysis, here are the key trends they're seeing in referral traffic.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2026 your biggest year yet.
Testimonials
"Steven is very customer focused and his knowledge of all things Internet are of great value to our company, I have no hesitation in recommending him to other businesses looking to improve the online presence."
Paul Hoddder
United Workforce
