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Honeyweb Blog / Advertising / Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The Guide to Permission-Based Email Marketing

The term permission-based email marketing" (aka opt-in email marketing) gets thrown around a lot

But many small businesses don't understand exactly what it means or the best way to get and manage their email marketing permission.

So, let's start with a definition.

By Madison Jacobs
infusionsoft.com

Honeyweb are your local email marketing experts, contact us to discover how we can help your business.

The Guide to Permission-Based Email Marketing

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How to Make a Successful Website: 10 Critical Factors

What does it take to make a successful website?

For most businesses and brands, it won’t happen quickly or easily.

It will take time, effort, and resources. But that doesn’t mean you’ll need a huge budget to effectively compete.

By Corey Morris
searchenginejournal.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

How to Make a Successful Website: 10 Critical Factors

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AdWords Audit: The 7-Steps Checkup Your Account Needs

Google AdWords is one of the most complicated platforms in the marketing space.

With countless tools, reports and ways to spend money, you can’t take anything lightly.

And when real dollars and your company’s bottom line are at stake, even small mistakes can add up to significant impacts.

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

AdWords Audit: The 7-Steps Checkup Your Account Needs

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Should You Put Instagram Hashtags in the Caption, or in the Comments?

Instagram seems to have been doing some tweaking of its algorithm, which has been making competition for visibility on the platform much tougher.

According to our Facebook connections, this is a deliberate move to help reduce the spammy and less relevant behavior of certain Instagram accounts

And with this algorithm shift has come a fad of people trying to get fancy with hashtag placement in order to game the system.

By Nathan Mendenhall
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Should You Put Instagram Hashtags in the Caption, or in the Comments?

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Conversion Marketing Methodology

To ensure a consistently high level of scientific rigor in this experimentation, MECLABS’ research analysts utilize a uniform test protocol

And series of heuristics to help analyze real-world data and create new single and multi-factor tests that can reveal further discoveries.

To discover what really works in optimization. We focus all of our experimentation on optimizing marketing communications. 

By marketing experiments
marketingexperiments.com

Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.

Conversion Marketing Methodology

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What Is a High-Quality Link?

Relevance or authority, which link strategy is the best?

This question has been pondered by link builders for decades – and has become particularly important since Google introduced the Penguin algorithm.

Backlinks serve as an important ranking factor for search engines.

By Kristopher Jones
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

What Is a High-Quality Link?

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Facebook Announces 3D-180 Video - Another Step Towards VR Social

Facebook's rolling out a new video posting option which is another advance towards full virtual reality social.

And while we're not quite at that next level just yet, the new 3D-180 video option for Facebook is another step - and it may prove an important one at that.

Immersive experience of this video without a VR headset, but if you have one, you can check out this example post and see how the new 3D element adds depth to the playback.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook Announces 3D-180 Video - Another Step Towards VR Social

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Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2026 your biggest year yet.

Testimonials

"Having an email template designed by Honeyweb has been one of the best marketing tools we have implemented into our business. The software is easy to use (an absolute must)! and the response we've gotten from our clients has been great. A lot of positive feedback about the professionalism of our emails. We put off advertising via this medium for so long because we found the whole idea so overwhelming but with Honeyweb it's been easy and really effective"

Susy Giannakis
Beauty at its Best

Steven Hamilton - Honeyweb

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