Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
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Google AdWords Releases New Keyword Planner Tool
Google has rolled out a rebuilt version of Keyword Planner, which is available now in the new AdWords experience.
Keyword Planner has been simplified, but at the same time offers new features to help advertisers glean more data from their search campaigns.
New features include the ability to add keywords in bulk and get an overview of forecasts in one place.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Google Officially Announces Rollout of Mobile-First Indexing
Google has made its first official announcement regarding the rollout of mobile-first indexing.
To be sure, mobile-first indexing began prior to today’s announcement, this is just Google’s first real acknowledgement of it via its own channels.
Representatives from Google have previously stated that a significant number of sites have already been migrated to mobile-first indexing.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
See How Dynamic Text on a Landing Page Helped Increase Conversions by 31.4% [A/B Test Reveal]
Whether your best ideas come to you in the shower, at the gym, or have you bolting awake in the middle of the night
Sometimes you want to quickly A/B test to see if a given idea will help you hit your marketing targets.
This want to split test is real for many Unbounce customers, including Norway-based digital agency ConversionLab, who works with client Campaign Monitor.
By Jennifer Pepper
unbounce.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
![See How Dynamic Text on a Landing Page Helped Increase Conversions by 31.4% [A/B Test Reveal]](https://www.honeyweb.com.au/uploads/blog/750-x-400.jpg)
AdWords Competitor Targeting: What You Need to Know Before Starting
Targeting the competition is an advertising tactic that’s been around since the Mad Men days, and it’s evolved into bidding on competitor keywords in AdWords.
This tactic has its benefits because your competitors are attracting prospects via Search that would surely make a good fit for your business, and in some cases they may already be solution aware.
In short, they might be primed and ready to find a product or service (that’s you!).
By Larissa Hildebrandt
unbounce.com
Honeyweb are your local Adword marketing experts, contact us to discover how we can help your business.
How to Set Up an Alexa Flash Briefing: A Guide for Marketers
Want a new way to deliver content to customers and prospects?
Wondering how Amazon’s Echo or Echo Dot can help?
In this article, you’ll discover how to set up an Amazon Alexa flash briefing to regularly deliver product updates, event information, and expert tips to an engaged audience.
By Jen Lehner
socialmediaexaminer.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
TrueView AdWords’ Video Advertising on YouTube – All You Need To Know
TrueView is AdWords’ video advertising platform on YouTube, and it’s exploding.
Currently, YouTube has over 1.5 billion monthly active users. Yes, billion with a B. Those active users watch more than one hour every single day, too.
That level of engagement is virtually unheard of for an advertising-friendly platform.
By Brad Smith
adespresso.com
Honeyweb are your local Video advertising experts, contact us to discover how we can help your business.
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