Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
10 Facebook Ads Strategies To Maximize Your Holiday Advertising
There are two words that can either inspire intense feelings of excitement or fear in the hearts of advertisers – and those words are “Holiday Advertising”.
Imagine every marketer trying to use Facebook Ads in every shape and form for Black Friday and holiday sales… because that’s what happens, and you know it.
We also know that when the holidays roll around, big brands spend a lot and the cost of Facebook Ads goes up for everyone.
By AdEspresso Ads Specialists
adespresso.com
Honeyweb are your local Holiday Advertising experts, contact us to discover how we can help your business.
10 Time-Saving Automations for More Efficient Marketing
As marketers, we constantly focus on what we’re doing and why we’re doing it.
We need to make sure the tasks we undertake (the what) contribute to purposeful goals that make a difference (the why).
While this approach makes sense, we often neglect the process; namely how we do what we do.
By Sam Marsden
searchenginejournal.com
Honeyweb are your local social marketing experts, contact us to discover how we can help your business.
Facebook Dominates Video Ad Spend with 25% Share, eMarketer Finds
Spending on online video ads will grow 30% from a year earlier to $27.82 billion and make up 25% of U.S. digital advertising in 2018.
Facebook will command 24.5% of all video ad spending this year at $6.81 billion (including Instagram) and be the top social media platform with an estimated 87% share of U.S. social media video ad spending.
Snapchat’s U.S. video revenues will grow 19% to $397.3 million this year, eMarketer estimated.
By Robert Williams
socialmediatoday.com
Honeyweb are your local social marketing experts, contact us to discover how we can help your business.
8 Powerful Reasons Why Video Testimonials Help You Generate More Leads
Lead generation is and will always be the centerpiece of your inbound marketing strategy.
Regardless of what your long-term goals are or where you see yourself in five years time, you need to be able to guarantee the appropriate and sustainable level of growth to get there.
This, of course, means that you need as many quality leads today as you can possibly get.
By PJ Taei
infusionsoft.com
Honeyweb are your local video marketing experts, contact us to discover how we can help your business.
What is Omnichannel Marketing and Why Do We Use It?
Your customers aren’t one-dimensional.
They don’t use one single channel to get information about brands and products ... so why would you use just one to market to them?
Today’s savvy marketers understand that having an omnichannel marketing strategy is essential when trying to connect with consumers who flit from one device to another, and from one channel to another.
By Susan Guillory
infusionsoft.com
Honeyweb are your local Omnichannel marketing experts, contact us to discover how we can help your business.
3 Ways to Automate Google Ads Without Knowing How to Code
“The machines are coming, the machines are coming!” …
the tricorn-hat-clad PPC practitioner shouted as he sprinted up the idealogical tower of his web browser to ring the great bell of Twitter to warn the ignorant of impending invasion.
Silly mental image? Yup, so is the concern that automation is always something to be feared when it comes to PPC management.
By Kirk Williams
searchenginejournal.com
Honeyweb are your local Google advertising experts, contact us to discover how we can help your business.
How to Consistently Increase Conversion
Johnson & Johnson Vision Care makes billions of contact lenses every year, and when a customer buys a box of contacts, they’re all the same.
All the same color, same shape. No contact is even slightly out of proportion. If they were, customers wouldn’t be able to see, and that would be a lousy customer experience.
Of course contact lenses are consistent, but can the same be said of marketing?
By Daniel Burstein
ama.org
Honeyweb are your local conversion marketing experts, contact us to discover how we can help your business.
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