Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Quick Tips to Improve Your Paid Media Multi-Channel Strategy
In the ongoing saga of attribution and the eternal question “Which model is right for us?
Businesses can get so focused on the model and miss basic steps to help answer their real questions.
What is the longer-term value of customers from different channels?
By Susan Wenograd
searchenginejournal.com
Honeyweb are your local media marketing experts, contact us to discover how we can help your business.
YouTube Adds New Ad Extensions, Improved ‘Brand Lift’ Metrics
YouTube has announced some new ad tools which are designed to provide more capacity to improve response and measure ad performance.
The first addition is an expansion of YouTube's ad 'extensions' tools, which will provide new ways to share expanded context info within your YouTube ads.
Soon you’ll be able to make your video ads more actionable with a greater variety of ad extensions.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local video marketing experts, contact us to discover how we can help your business.
Facebook Announces New Head of Instagram, to Replace Departing Founders
Following the news last week that Instagram co-founders Kevin Systrom and Mike Krieger would be leaving the Facebook-owned app
The company has this week announced that former Facebook News Feed VP Adam Mosseri will be taking over the lead role at the growing social giant.
Note the emphasis on 'importance of community'.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How a Software Company Leveraged Amazon Web Services to Improve Customer Experience and Enable User
The product itself has a huge impact on marketing of said product.
In our latest article, we take a technical look at optimizing your product so you can increase sales.
Read on (and watch the video interview) to learn how software company BluHorn added more customers by increasing scalability and was able to keep more of them by improving reliability.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local web marketing experts, contact us to discover how we can help your business.
5 Tips to Increase Leads and Close Sales with Video Content
Are you going to let your buyer walk alone through their journey to the purchase phase?
I’m sure you know that each stage of the sales funnel has its own specific needs and you must create content that fulfills them. But not any kind of content.
High-quality video is right now one of the strongest, more empathetic and effective types of content.
By Victor Blasco
infusionsoft.com
Honeyweb are your local video marketing experts, contact us to discover how we can help your business.
5 Tips to Streamline Your Accounts Payable
No one loves to handle accounts payable—not even a professional accountant.
First of all, it’s cash going out of your business, not coming in.
And, when you have to sit down and really get in the weeds with the invoices you owe, you can feel like you’re wasting hours of time you should be investing in making money for your business.
By Meredith Wood
infusionsoft.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
20 Conversion Optimization Tips for Zooming Past Your Competition
Conversion optimization (CRO) is one of the most impactful things you can do as a marketer.
I mean, bringing traffic to a website is important (because without traffic you’re designing for an audience of crickets).
But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities—you risk making decisions for your website traffic using only gut feel.
By Alex Birkett
unbounce.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
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