Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Targets Social Media Optimization Spam
Facebook announced a crackdown on spam characterized by “coordinated inauthentic behavior.”
The spammers avoided detection by using engaging content. The content itself was not spammy.
Thus, Facebook changed tactics by using behavior signals to identify the spammers.
By Roger Montti
searchenginejournal.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How to Improve Your Facebook Ads Relevance Score: 7 Methods That Work
Want to raise your Facebook ads relevance score?
Wondering how to create Facebook ads that drive positive engagement and social proof?
In this article, you’ll discover seven ways to quickly and significantly lift your Facebook ads relevance score.
By Ben Heath
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
7 Tips for Going Live on Facebook, Instagram or Twitter
One of the best ways to help get the word out about your business, connect with your audience
And let them get to know you is by going live and streaming in-the-moment video content direct to your audience.
Broadcasting live can be a little intimidating, but in this post, I’ll go over the top seven tips that have helped me go live, in order to make it a little easier for you to start sharing your own live posts.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
11 Facebook Updates You Need To Know for 2019
The one constant in social media marketing is that things are always changing, and this is especially true on the world's largest social network, Facebook.
Even more interesting these days is that when Facebook makes a change, there's a trickle-down effect to Instagram, which is especially true in regards to advertising.
To help keep you up to date, here are eleven new Facebook updates that you need to know about for 2019.
By Nathan Mendenhall
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
The “Foot-in-the-Door Technique,” or When Longer Forms May Work Better
“How can a person be induced to do something he would rather not do?”
Researchers Jonathan L. Freedman and Scott C. Fraser asked that question more than half a century ago.
In their era, it usually meant convincing someone to endure a pitch from a door-to-door salesman.
By Derek Gleason
conversionxl.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
18 Must-See Video Marketing Secrets & Insights
Lights, camera, video.
If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network – it’s video marketing.
For one, Facebook’s Nicola Mendelsohn predicts that their content will “probably” be “all video” by 2021 and Cisco reports 82 percent of all consumer internet traffic will be videos.
By Lisa Buyer
searchenginejournal.com
Honeyweb are your local Video Marketing experts, contact us to discover how we can help your business.
Split Testing Copy: How To Find What Works Best For Your PPC Campaigns
Why you need a guide to split testing copy? Because your copy can -and will- make or break your PPC campaigns.
Sure, the images and videos can grab attention and even pique interest, but it’s going to be the copy that tells users why they should click or convert.
So you can bet that your Ad copy is what will determine whether they do or not.
By Ana Gotter
adespresso.com
Honeyweb are your local PPC marketing experts, contact us to discover how we can help your business.
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