Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Brands, Don’t Emulate Steve Jobs’ Marketing — Here’s Why
I used to be in a marketing leadership group, and any time we got into a discussion, someone invariably brought up how Steve Jobs did things.
There’s a reason this visionary so often gets mentioned in heated marketing discussions (usually to defend someone’s idea).
He is a huge celebrity. And he was a brilliant, rich world-changer. An innovative genius. But let’s call him what else he was .
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
7 Reasons Why Content Needs Amazing Images, Videos & Visuals
Life is about attraction.
Of course, that can be interpreted in a variety of ways. But it makes sense in many realms of day-to-day interactions, decisions, and even pitfalls.
Humans are visual beings. We’re attracted to beauty.
By Sam Hollingsworth
searchenginejournal.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
How to Plan a Successful Ask Me Anything (AMA) Experience
Have you ever wanted to do your own Ask Me Anything (AMA) event?
Wondering how to run these online Q&A sessions on social media?
In this article, you’ll learn how to organize and manage an online AMA experience on Facebook, Instagram, or Twitter.
By Sarah Aboulhosn
socialmediaexaminer.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Social Media Still Has a Fake News Problem - and Digital Literacy is Largely to Blame
Since the 2016 US Presidential Election, the social media landscape has changed significantly - though maybe not in ways many have noticed.
The election, and the subsequent revelations of voter manipulation via social platforms, cast social media in a new light
No longer could it be dismissed as a frivolous, pop culture distributor, mostly populated by kids.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How
In 2009, Netflix offered $1 million to anyone who could improve the quality of its recommendation engine by 10%.
It took two years, but a team finally won. Netflix paid the bounty—then ignored the code.
As it turned out, the enhanced algorithms “did not seem to justify the engineering effort needed to bring them into a production environment.”
By Derek Gleason
conversionxl.com
Honeyweb are your local conveersion marketing experts, contact us to discover how we can help your business.
Why testing platforms give different sample size estimates
A/B testing is a powerful way to increase conversion (e.g., 638% more leads, 78% more conversion on a product page, etc.).
Its strength lies in its predictive ability. When you implement the alternate version suggested by the test, your conversion funnel actually performs the way the test indicated that it would.
To help determine that, you want to ensure you’re running valid tests. And before you decide to implement related changes, you want to ensure your test is conclusive and not just a result of random chance.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
The Importance of Holiday Marketing in October [Infographic]
Marketers should definitely consider launching their holiday campaigns in October in order to maximize performance and response.
The findings, based on data collected from Adroll's 37,000+ customers, show that over 40% of consumers in the US begin holiday shopping in October
Yet the average CPC is 12% lower than November and December. The average CPM is lower also, which points to some key opportunities for those who are able to get in early with their campaigns.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
![The Importance of Holiday Marketing in October [Infographic]](https://www.honeyweb.com.au/uploads/blog/Holiday-Marketing-Strategies-Social.jpg)
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