Honeyweb Blog / Probability Of Conversion
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How to Consistently Increase Conversion
Johnson & Johnson Vision Care makes billions of contact lenses every year, and when a customer buys a box of contacts, they’re all the same.
All the same color, same shape. No contact is even slightly out of proportion. If they were, customers wouldn’t be able to see, and that would be a lousy customer experience.
Of course contact lenses are consistent, but can the same be said of marketing?
By Daniel Burstein
Honeyweb are your local conversion marketing experts, contact us to discover how we can help your business.
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