Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Create a Marketing Campaign That Stands Out
Plenty of us have witnessed a marketing campaign gone wrong.
Remember that recent Pepsi commercial featuring Kendall Jenner trying to settle a Black Lives Matter protest with a can of Pepsi? “How did that actually make it to market?!”
Yet despite some major fails, marketing continues to be the differentiator that sets a brand apart within a crowded market.
By Alexa Hubley
conversionxl.com
Honeyweb are your local campaign marketing experts, contact us to discover how we can help your business.
What Organizational Challenges do Marketers Face in Achieving Success?
As you go about planning your digital marketing strategy for 2019, it's worth considering the latest trends and shifts in social media budgets
Which platforms businesses are spending the most money on, where they're seeing the best returns and how the lessons they’ve learned have changed their approach in each respect.
To help with this, we recently conducted a survey within the Social Media Today community to get some perspective on the latest key trends, and the experiences of digital marketers within our ever-shifting online landscape.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
SMT’s 2018 Social Media Spending Survey: Social Media Marketing Goals and Tracking
As you go about planning your digital marketing strategy for 2019, it's worth considering the latest trends and shifts in social media budgets
Which platforms businesses are spending the most money on, where they're seeing the best returns and how the lessons they’ve learned have changed their approach in each respect.
To help with this, we recently conducted a survey within the Social Media Today community to get some perspective on the latest key trends.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Mobile Marketing: Since you shouldn’t do pop-ups on mobile devices, here are some other ideas
Google is deprioritizing sites with intrusive, unsolicited modals on mobile.
It’s looking for sites that have a modal that happens after a certain amount of time or scroll distance;
Sites that block the user from seeing the main content before the modal/interstitial; and sites that trick the user into thinking they are looking at the main content, but it’s really a modal.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local mobile marketing experts, contact us to discover how we can help your business.
A four-step framework for gaining customer wisdom and generating marketing results
There are smart marketers everywhere testing many smart ideas — and bad ones.
The problem with ideas is that they are unreliable and unpredictable. Knowing how to test is only half of the equation.
As marketing tools and technology evolve rapidly offering new, more powerful ways to measure consumer behavior and conduct more sophisticated testing.
By Quin McGlaughlin
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
6 Facebook Lead Generation Mistakes + 4 Proven Ways to Get More Leads
A big part of why so many businesses rely on Facebook advertising is the potential to boost new customer acquisition.
But Facebook ads can sometimes feel like a gamble, especially in the early days when you’re just starting out.
You might choose the wrong campaign objective, placement, budget, or you might even fall victim to more subtle mistakes that result in poor ad performance and wasted money.
By Animalz
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
7 Page Speed Stats Every Marketer Should Know
If we asked you to describe an effective digital marketing campaign, you might tout the value of strong design, ad targeting, or the benefits of conversion optimization.
But even if your web and landing pages are aesthetically on point, it can mean nothing if you haven’t considered page speed.
For context, if it takes more than three seconds for a page to load,just over half of visitors will leave it.
By Jennifer Pepper
unbounce.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
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