Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Mobile A/B Testing: Quality assurance checklist
Real-world behavioral tests are an effective way to better understand your customers and optimize your conversion rates.
But for this testing to be effective, you must make sure it is accurately measuring customer behavior.
One reason these A/B split tests fail to give a correct representation of customer behavior is because of validity threats.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Motivation Matters: When should you ask for payment?
Asking for payment, or any other big "ask," is a type of friction that can stop a potential customer from buying your product or service.
So you need to ask at the point of M3, not before or after, but precisely then.
Flint McGlaughlin defines M3 and explains it further in the following brief video:
By MECLABS
meclabs.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
YouTube Live: What Marketers Need to Know
Do you want to reach more customers on YouTube?
Wondering how YouTube Live can help you grow your audience and business?
To explore how marketers can benefit from YouTube Live, I interview Nick Nimmin.
By Michael Stelzner
socialmediaexaminer.com
Honeyweb are your local Youtube advertising experts, contact us to discover how we can help your business.
New Report Looks at Optimal Facebook Posting Practices in 2019
We're now a year on from Facebook's major News Feed re-focus
Which aimed to put more emphasis on personal engagement, while conversely reducing Page post reach.
The impacts of that change have been felt - while organic Page reach has been in decline for some years, most businesses reported significant declines in Facebook referral traffic over 2018.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
CXL Institute: Past, Present (2018) and (Near) Future
We haven’t been writing about what’s going on behind the scenes, inside CXL.
I plan to change that and open up the curtains. This is where I begin.
I will discuss the past, the present (2018) and the near future.
By Peep Laja
conversionxl.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Facebook Adds New CTA Stickers for Page Stories
Facebook Stories hasn't yet become an essential element of the on-platform experience, though usage of the option is growing.
Sure, Stories are growing faster on Facebook's other properties (Instagram and WhatsApp), but the company still sees Stories.
And Facebook's keen to work with that trend - whether it's an actual trend or they have to make it one.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
10+ Marketing Predictions for 2019 From Top Marketers
Are you wondering what some of the brightest minds in marketing think about the future of the industry?
Concerned about how marketing will change this year?
Find out what Seth Godin, Mitch Joel, Mari Smith, Michael Stelzner, and other top marketers see on the near horizon.
By Lisa D. Jenkins
socialmediaexaminer.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
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