Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Marketing Thank You Box: 12 reasons modern marketers can be thankful
I hate to admit it. But as I’ve advanced in my career, I’ve become a little cranky.
Sometimes I can be like a marketing version of Grandpa on “The Simpsons” — “I remember when everything was print so there were real deadlines, not like a landing page which you have to constantly optimize.
But when I look outside my office this month, I see the Thank You Box.
By Daniel Burstein
sherpablog.marketingsherpa.com
Honeyweb are your local business marketing experts, contact us to discover how we can help your business.
The 3 Key Ingredients of a Successful Testing Program
MECLABS Institute is known for helping companies achieve maximum conversion by applying rigorous testing methods to webpages.
It's a key part of the services we provide. In fact, we were testing webpages and emails long before it became an essential practice of successful businesses. So clearly we place a high value on testing.
But testing is not enough. I repeat. Testing is not enough.
By meclabs
meclabs.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Everything You Need to Know about Remarketing Lists For Search Ads (RLSA)
Everybody loves remarketing (or Raymond) on Google Ads.
There are few who would argue against the efficacy of remarketing to do anything from give you a second shot at a sale or blow past cart abandonment.
But most people using remarketing are using it in its most basic form: targeting all website visitors using the display network.
By Brad Smith
adespresso.com
Honeyweb are your local Google remarketing experts, contact us to discover how we can help your business.
Facebook Rolls Out ‘Watch Party’ Communal Video Viewing Option to All Profiles and Pages
Facebook seems convinced that people want to watch videos together online
And there are various trends to support this - the growth of social video in general, the rise of communal video connection and the huge uptick in real-time interactions on live-stream content.
But do people really want to watch pre-recorded videos together on Facebook?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Facebook Highlights Rising Topics of Conversation in its Latest ‘Topics to Watch’ Report
Facebook has released its latest ‘Topics to Watch’ report, which highlights all the key subjects that are seeing significant increases in mention volume across The Social Network.
The Topics to Watch reports can be a great way to stay ahead of the latest trends and shifts
According to Facebook’s research team, up to 80% of the topics they've identified in these monthly updates have gone on to become more significant movements.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
How to Balance Search Ad Best Practices & Machine Learning Innovation
We sure have many ad options these days.
And many of us still rely on the old standard ads because they continue to outperform the new kids on the paid search advertising block.
How do you get your arms around this, you wonder, with a scalable strategy that supports broader targeting and testing objectives?
By Ilya Cherepakhin
searchenginejournal.com
Honeyweb are your local Google Ad marketing experts, contact us to discover how we can help your business.
Instagram Flags Coming Profile Changes, for Both Regular and Business Users
Instagram has announcedthat its currently testing a few variations of profile formats, both for regular users and businesses.
But interestingly, not everyone will see the same changes - or at least, not yet.
So rather than test with a small group ahead of a bigger launch, Instagram appears to be A/B testing in the live environment, with a couple of different variations.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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