Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why Sites in High-Growth Industries Have Terrible UX
If you generate a $200 million quarterly profit with an online product, your website’s user experience must be world class, right?
Your homepage can still look like the one above, which is from one of the largest cryptocurrency exchanges in the world.
But terrible UX isn’t a shortcoming of the cryptocurrency industry—it’s common in every high-growth industry, including, perhaps, your own.
By Radek Sienkiewicz
conversionxl.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
How to Use Social Media to Sell a Product Without Turning People Off
You have a product you’re passionate about.
You’re gearing up to launch that baby into the world. What’s a low-cost, high-impact way to do it?
How do you make waves and get people interested, especially the fans that already follow you on social media?
By Julia McCoy
searchenginejournal.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
10 Most Important PPC Trends You Need to Know in 2019
2018 was another huge year in the world of PPC marketing.
We saw massive changes at Google, such as AdWords being rebranded as Google Ads;
The new Google Ads “experience” (i.e., interface); and the launch of numerous new campaign types, features, enhancements, targeting options, and tools.
By Danny Goodwin
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
A Deep Elemental Force: What (truly) is marketing?
The great words of our society have been destroyed by the power of connotation over denotation.
The speed of this demise has accelerated with the advent of mass media. Hence, great spiritual words and great social words have been irreparably marred.
Can the word “marketing” be redeemed (another damaged term)? Should one just start with a new word?
By Flint McGlaughlin
sherpablog.marketingsherpa.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Conversion Lifts in 10 Words or Less
What if 5 minutes of work could produce a revolution in your conversion results?
To know which few words to change takes a comprehensive methodology that accounts for the complexity of the customer’s mind.
In this video from our parent research organization, MECLABS Institute, Flint McGlaughlin walks through five experiments from our library where the least amount of changes produced the highest conversion wins.
By Paul Cheney
marketingexperiments.com
Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.
Instagram Hashtags: 8 Best Practices You Need to Know
Instagram Hashtags are an essential part of users’ discovery journey on the platform, allowing brands to gain exposure to niche groups and specific areas of interest.
Hashtags are possibly even more important to Instagram marketing than Twitter marketing, especially with all these new capabilities and very different character counts.
They can help you increase your reach, connect with your target audience, and even build brand awareness.
By Ana Gotter
adespresso.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
5 Ways to Increase Your Google Ads Mobile Conversion Rates Fast
Mobile doesn’t just dominate traffic, but it’s also beginning to consume ad spend, too.
For advertisers, that means big change. Mobile advertising isn’t the same as desktop advertising and it shouldn’t be treated that way.
But this doesn’t mean you have to start from scratch or scrap your entire keyword list.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
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