Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
LinkedIn Unveils its New LinkedIn Pages, with Updated Sharing Options and Improved Management Tools
LinkedIn has announced a revamp of its company Pages
Adding in a range of new enhancements focused on making it easier to generate engagement and participate in relevant conversations from your business Page.
First off, LinkedIn's now fully integrated Page posting and management functionalities with its mobile app, so admins can maintain their company presence on the go.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
2018 Social Selling Study: How Brands Engage with Leads on Social Media
Out of all recent social media trends and tactics, social selling is one that fascinates me the most.
Funnily, it might also be the most underrated tactic of all.
That’s why, the Awario team and myself decided to do a little study to find out how brands are engaging with sales opportunities on social, and whether social selling has a positive ROI.
By Aleh Barysevich
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
5 of the Biggest Influencer Marketing Trends for 2019 [Infographic]
This has been a huge year for influencer marketing.
More and more budgets are being allocated to it, regulations, enhanced reporting and so much more.
It is still very much a tactic that combines both the art and science. That's why it is important that when you plan you keep some overarching themes in mind.
By Gloria Stitt
socialmediatoday.com
Honeyweb are your local Influencer marketing experts, contact us to discover how we can help your business.
![5 of the Biggest Influencer Marketing Trends for 2019 [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_367235906.jpg)
New Report Highlights Key Instagram Stories Tips, Based on Analysis of 15k Stories
Stories are considered by many to be the future of social sharing
And as such, all digital marketers need to be considering how they too can adapt the form and use it to deliver their brand messaging.
And if you’re thinking of adding Stories into your social media mix in 2019, then this report is essential reading.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
6 Ways to Set Up Funnels in Google Analytics
Analyzing the customer journey is pivotal to conversion optimization.
But how do you track user journeys in a way that is digestible, visual, and useful?
With funnels, of course! Funnel tracking in Google Analytics is one of the best ways to identify—in detail—where you’re going wrong.
By Shlomo Trachtenberg
conversionxl.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
How to Set Your 2019 Social Media Advertising Budget
When creating a social media strategy for clients, one of their most frequently asked questions is how much to invest in a social media advertising budget.
This is always a fun exercise, because social media channels will ingest however much budget you are willing to pony up
So the discussion really becomes about how much budget the client is comfortable allocating.
By Nathan Mendenhall
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
4 Ways Social Media Videos Can Benefit Your Business
What marketing goals are you trying to accomplish when creating social media video content?
With everyone sharing their specific marketing goals, we were able to see that video content helps businesses reach a variety of different goals.
Here is what everyone had to say about each marketing goal.
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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