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Honeyweb Blog / Linkedin Updates

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

LinkedIn Publishes New Digital Magazine of Business Growth Tips

With the ongoing vaccine roll-out gradually leading to new signs of hope for a return to normal life

Many businesses are now preparing for the next stage, and a ramp-up in activity as new opportunities arise. 

In alignment with this, LinkedIn has published a new 'Return to Growth' digital magazine, which provides a range of insights.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

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LinkedIn Shares Insights Into the Benefits of a Combined ‘Brand and Demand’ Ad Approach

LinkedIn has published some new insights into the benefits of brand and lead-gen marketing

How using both in a balanced, strategic approach can ultimately generate better results for your business.

LinkedIn has shared a range of reports into varying marketing approaches, and how brands are seeing success with each, despite significant investment in demand generation over brand presence. 

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

LinkedIn Shares Insights Into the Benefits of a Combined ‘Brand and Demand’ Ad Approach

READ FULL ARTICLE

LinkedIn Company Page Strategy: Leveraging Employees

Want more people to engage with your LinkedIn company page?

Wondering how your employees can help?

In this article, you’ll discover how to create a LinkedIn company page strategy for more exposure and engagement.

By Louise Brogan 
socialmediaexaminer.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

LinkedIn Company Page Strategy: Leveraging Employees

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LinkedIn Publishes New Guide on Establishing a Thought Leadership Strategy

With 66% of professionals noting that they would be more likely to recommend a company or brand if they followed a company executive on social media

The importance of thought leadership, and highlighting your internal experts via social platforms, clearly has merit.

So how can you go about mapping an effective, responsive thought leadership growth strategy to highlight your internal champions and executives?

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

LinkedIn Publishes New Guide on Establishing a Thought Leadership Strategy

READ FULL ARTICLE

LinkedIn is Also Developing Audio Rooms, Tapping into the Audio Social Trend

Given the rising popularity of Clubhouse and audio-based social interaction

Its capacity for connecting professionals around niche, industry discussions

It will likely come as no surprise to find out that LinkedIn is also developing its own audio rooms product to tap into the trend.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

LinkedIn is Also Developing Audio Rooms, Tapping into the Audio Social Trend

READ FULL ARTICLE

LinkedIn Adds New Profile Features, Including Video Cover Stories and ‘Creator Mode’

LinkedIn's looking to help users share more of their personal story

And maximize their on-platform presence, with the addition of a range of new features for individual member profiles in the app.

First off, LinkedIn's adding a new video cover story option, which will enable users to add an introductory video that people can view when they visit their LinkedIn listing.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

LinkedIn Adds New Profile Features, Including Video Cover Stories and ‘Creator Mode’

READ FULL ARTICLE

LinkedIn Provides New Video Ad Tips, Based on More Than 3500 Campaigns [Infographic]

Video is the best performing content type on all social platforms, drawing higher levels of engagement, response, shares and more. 

If you're not considering how you can add video into your digital marketing approach, you're likely not maximizing your potential

The same goes for LinkedIn, which is traditionally more B2B focused, which could lead many to assume that video isn't as big a deal to these audiences.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

LinkedIn Provides New Video Ad Tips, Based on More Than 3500 Campaigns [Infographic]

READ FULL ARTICLE

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