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Honeyweb Blog / Linkedin Updates

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Instagram’s Working on a Video Reaction Option for Reels

Instagram continues to take inspiration from TikTok as Reels usage continues to grow. 

The success of TikTok largely comes down to participatory trends, and the capacity for anyone to not only consume clips in the app, but to also engage with any meme or challenge with their own take.

Instagram’s currently testing a new option which would prompt users to ‘create a reaction video’ right from the Reels share sheet.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

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LinkedIn Provides Insight into How its Feed Algorithm Works in New Video Series

LinkedIn is currently seeing ‘record levels’ or user engagement

But much of that is seemingly dominated by re-posts from other platforms, spam, vaguely topical polls, and various other low-interest posting actions, designed specifically to generate shallow engagement.

LinkedIn has kicked off a new initiative to provide more transparency into how it’s working to combat these elements, and improve your LinkedIn experience.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

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LinkedIn Updates Feed Algorithm to Downrank Engagement-Baiting Posts and Polls

User activity on LinkedIn continues to rise

With the platform reporting ‘record levels’ of engagement growth for six quarters in a row and counting, and as broader economy continues its resurgence,.

But as always, where there’s more opportunity for attention, there will also be ‘growth hackers’ and those looking for ways to game platform algorithms to maximize their content performance.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

LinkedIn Publishes New Digital Magazine of Business Growth Tips

With the ongoing vaccine roll-out gradually leading to new signs of hope for a return to normal life

Many businesses are now preparing for the next stage, and a ramp-up in activity as new opportunities arise. 

In alignment with this, LinkedIn has published a new 'Return to Growth' digital magazine, which provides a range of insights.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

LinkedIn Shares Insights Into the Benefits of a Combined ‘Brand and Demand’ Ad Approach

LinkedIn has published some new insights into the benefits of brand and lead-gen marketing

How using both in a balanced, strategic approach can ultimately generate better results for your business.

LinkedIn has shared a range of reports into varying marketing approaches, and how brands are seeing success with each, despite significant investment in demand generation over brand presence. 

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

LinkedIn Shares Insights Into the Benefits of a Combined ‘Brand and Demand’ Ad Approach

READ FULL ARTICLE

LinkedIn Company Page Strategy: Leveraging Employees

Want more people to engage with your LinkedIn company page?

Wondering how your employees can help?

In this article, you’ll discover how to create a LinkedIn company page strategy for more exposure and engagement.

By Louise Brogan 
socialmediaexaminer.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

LinkedIn Company Page Strategy: Leveraging Employees

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LinkedIn Publishes New Guide on Establishing a Thought Leadership Strategy

With 66% of professionals noting that they would be more likely to recommend a company or brand if they followed a company executive on social media

The importance of thought leadership, and highlighting your internal experts via social platforms, clearly has merit.

So how can you go about mapping an effective, responsive thought leadership growth strategy to highlight your internal champions and executives?

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

LinkedIn Publishes New Guide on Establishing a Thought Leadership Strategy

READ FULL ARTICLE

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