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Honeyweb Blog / Linkedin Updates

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

LinkedIn Improves Video Marketing Metrics via New Integration with Moat

Video is the best performing content type on all social media platforms, and that includes the professional social network LinkedIn. 

LinkedIn users are 20x more likely to share a video on the platform than any other type of post.

LinkedIn is improving its measurement options for video, to help assure marketers of their actual performance.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social marketing experts, contact us to discover how we can help your business.

LinkedIn Improves Video Marketing Metrics via New Integration with Moat

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LinkedIn Acquires Data Personalization Platform Drawbridge to Improve Ad Targeting

As LinkedIn works to improve its ad tools, and better utilize its unique professional dataset

The professional social network has this week announced that it's acquiring data analytics company Drawbridge

In order to utilize Drawbridge's advanced personalization AI and further refine LinkedIn's targeting capacity.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

LinkedIn Acquires Data Personalization Platform Drawbridge to Improve Ad Targeting

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LinkedIn Follows Facebook’s Lead with New Ad Transparency Tab on Pages

With political interference on social media becoming an increasingly significant issue

The platforms themselves are working on new tools and options to help users better understand why they're being targeted with certain ads

Who they're being targeted by and what other campaigns a company may be running.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

LinkedIn Follows Facebook’s Lead with New Ad Transparency Tab on Pages

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LinkedIn Begins Rolling Out its Own Version of Reactions for Posts

Eventually, every social platform is starting to look and feel similar.

The Facebook emoji response tool which provides a quick and easy way to express more than just a Like on a post.

Now LinkedIn has officially announced the arrival of the tool, which looks slightly different to the test version, but is exactly like Facebook's response option.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

LinkedIn Begins Rolling Out its Own Version of Reactions for Posts

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10 LinkedIn Mistakes You Don’t Realize You’re Making

First impressions are critical to your success in building business relationships, which just happens to be one of the primary functions of LinkedIn.

Factor in, also, that you have only seven seconds to make an impression - good or bad.

We'll take a look at ten LinkedIn mistakes that can make a poor impression on prospects, clients or your industry peers, and how to avoid making them.

By Melonie Dodaro
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

10 LinkedIn Mistakes You Don’t Realize You’re Making

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LinkedIn Announces New Groups Features, Catering to Increased Group Engagement

LinkedIn launched a re-vamp of LinkedIn Groups which aimed to restore the platform's groups functionality back to its former glory.

 LinkedIn groups eventually became so clogged with spam and junk that many turned into impenetrable swamps of self-promotion.

Here's what's coming soon for LinkedIn groups.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

LinkedIn Announces New Groups Features, Catering to Increased Group Engagement

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LinkedIn Launches its Own Variation of Live-Streaming Called ‘LinkedIn Live’

LinkedIn is not known for its speed of innovation

But after launching stickers and frames for video last March, and testing its own variation of Stories more recently

The professional social network is now taking on another social innovation by adding its own live-streaming option. 

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

LinkedIn Launches its Own Variation of Live-Streaming Called ‘LinkedIn Live’

READ FULL ARTICLE

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