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Honeyweb Blog / Mobile Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Three discoveries for designing an effective mobile experience

Mobile adds a challenging layer of complexity when optimizing your online marketing funnel.

Testing a winning desktop experience can often produce the opposite effect on mobile performance, leaving us to diagnose where and why our good idea went wrong.

Below you’ll find some of the mobile discoveries we’ve made in the last year of testing. 

By Quin McGlaughlin
marketingexperiments.com

Honeyweb are your local mobile marketing experts, contact us to discover how we can help your business.

Three discoveries for designing an effective mobile experience

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Customer-Centric Mobile Marketing: Interview with Wharton’s Peter Fader and Sarah Toms

 Mobile marketing gives brands unparalleled power to be customer centric …

… or to alienate the customer entirely.

In this in-depth interview, Wharton’s Peter Fader and Sarah Toms give you insights on how to do more of the former, less of the latter, and profit as a result.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local mobile marketing experts, contact us to discover how we can help your business.

Customer-Centric Mobile Marketing: Interview with Wharton’s Peter Fader and Sarah Toms

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Marketing 101: What is a mobile breakpoint?

Marketing has a language all its own.

This is our latest in a series of posts aimed at helping new marketers learn that language.

What term do you find yourself explaining most often to new hires during onboarding? 

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Marketing 101: What is a mobile breakpoint?

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8 considerations to take into account when A/B testing in mobile

In your marketing department or agency, you likely do most of your work on a computer as well.

This can cause a serious disconnect with your customers as you design A/B tests.

Because more than half (52.4% according to Statista) of global internet traffic comes from a mobile device.

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local conversion marketing experts, contact us to discover how we can help your business.

8 considerations to take into account when A/B testing in mobile

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Mobile Marketing: Since you shouldn’t do pop-ups on mobile devices, here are some other ideas

Google is deprioritizing sites with intrusive, unsolicited modals on mobile.

It’s looking for sites that have a modal that happens after a certain amount of time or scroll distance;

Sites that block the user from seeing the main content before the modal/interstitial; and sites that trick the user into thinking they are looking at the main content, but it’s really a modal.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local mobile marketing experts, contact us to discover how we can help your business.

Mobile Marketing: Since you shouldn’t do pop-ups on mobile devices, here are some other ideas

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Do 2 second videos work on Facebook?

Why should a marketer pay for video ads that aren't even viewed for 2 seconds?

It's perhaps the most important question going in mobile marketing, with brands pushing back against the very notion that many ads on platforms including Facebook, Snapchat and Twitter have the chance to make much of an impact.

But it's also a matter of debate.

By Garett Sloane
adage.com

Honeyweb are your local Facebook marketing  experts, contact us to discover how we can help your business.

Do 2 second videos work on Facebook?

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