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Honeyweb Blog / Online Marketing Funnel

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Three discoveries for designing an effective mobile experience

Mobile adds a challenging layer of complexity when optimizing your online marketing funnel.

Testing a winning desktop experience can often produce the opposite effect on mobile performance, leaving us to diagnose where and why our good idea went wrong.

Below you’ll find some of the mobile discoveries we’ve made in the last year of testing. 

By Quin McGlaughlin
marketingexperiments.com

Honeyweb are your local mobile marketing experts, contact us to discover how we can help your business.

Three discoveries for designing an effective mobile experience

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Testimonials

"Thanks for introducing me to your exceptional product. After 6 months procrastination we launched our first edition on 30 May. The $38.50 cost of sending the emails reaped $5000 revenue (8 purchases) directly from the offer made in the newsletter from clients who hadn't been in touch for over 6 months. This far exceeded my expectations. Coming up 30 June we made a last week of the financial year offer and that generated another $5000 revenue (10 purchases), this time from our complete database (still only costing $55.00). Truly amazing. We have also noticed an increase in general business which has co-incided with the introduction of the newsletter. This could be co-incidence but I think that using this neat simple tool to communicate with our database has created an awareness and triggered flow-on business. Very inexpensive, easy and simple tool to use - my only regret is that we didn't get going earlier. I believe every business should bite the bullet and sign on."

Nick Llewellyn
Little Adelaide Catering Co

Steven Hamilton - Honeyweb

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