Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Inside Facebook’s 10-Year Master Plan
Do you know about Facebook’s 10-year master plan?
Most people don’t, but understanding the basic outline of Facebook’s plan can be a major advantage for marketers who are playing the long game.
You see, most businesses are so focused on day-to-day operations and Facebook’s last feature launch that they aren’t able to strategically plan for their business’s future with the advertising giant.
By Bob Hutchins
socialmediatoday.com
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5 Tips to Improve YouTube Video Performance
Want more exposure for your YouTube videos? Wondering how to get your videos in front of more viewers?
With a few simple techniques, you can increase the likelihood that your YouTube videos will be noticed and watched by your target customer.
By Aleh Barysevich
socialmediaexaminer.com
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Design and UX Trends to Boost Conversions in 2017
As more of our interactions — both business and personal — migrate online, intuitive design and user experience have never been more important.
The fast pace at which the digital world is changing means there’s always a new trend on the up and up promising to skyrocket our results.
Last year we saw the rise of mobile-first design, full-width hero images and user-driven storytelling. This year we’re seeing a big push toward hyper-personalization, bots and even (shameless plug) targeted overlays.
By Amy Wood
unbounce.com
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Establishing a Bidding and Budgeting Strategy for Your LinkedIn Ads
When you set up a campaign, you set a bid for how much you’re willing to pay to show an ad to LinkedIn members.
LinkedIn decides whose ad to place based on the highest bid. If you’ve advertised with us before, your past campaign performance will also be taken into account during the bidding process.
By Steve Kearns
business.linkedin.com
Need help with your budgeting strategy? We can help! Contact Us!
6 Ways to Build Customer Loyalty with Great Social Support
In the past, if you made a customer unhappy, you'd lose the customer, and maybe a few friends they talked to.
Nowadays, if you make a customer unhappy, you lose the customer, and his 6,000 Twitter followers who saw the angry tweet complaint. And it’ll take your brand a while to recover from the public shame and embarrassment.
By Joei Chan
socialmediatoday.com
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Study: 11.2 Million Aussies Now Go Online For Their Sport Content
A new report by Nielsen has revealed that 11.2 million Australians visited online content related to the sports category via any device during the month of March 2017, up eight per cent compared to February 2017.
Time spent per person consuming sports content also reported an overall increase of 64 per cent. Access via desktop was the preferred screen used (6.9 million), followed by smartphones (5.4 million) and tablet (three million). However, growth was exceptionally strong for audiences accessing sports content online via the latter two mobile devices.
By B&T MAGAZINE
bandt.com.au
We have helped over 400 clients from all over Australia so check out our work and see what our clients are saying about us.
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The Complete Guide to Writing Product Descriptions That Convert
Most product descriptions are awful. Or worse, non-existent.
Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off. But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a place that most people don’t expect it.
In fact, some companies do product copy so well that it’s almost a feature of the product itself.
By: Alex Birkett
conversionxl.com
Honeyweb are your Local conversion content experts, contact us to discover how we can help drive more sale from your online shop.
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