Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
7 Ways to Use Emojis in Social Media Marketing
If you’re not in the habit of greeting good news with a cartoon smiley face, watching other people use emojis might feel like listening to a conversation in a foreign language.
But the danger in dismissing emojis out of hand is that your customers (and your competitors) are using them, even if you aren’t.
By Aleh Barysevich
socialmediatoday.com
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ABC Lateline: Designer reveals the secrets behind the most addictive apps
Ever wondered why you spend so much time in front of a screen? A compelling study by American author Adam Alter reveals how apps are designed to hook us in and ultimately change human behaviours. Michael Vincent takes a look inside the mind of an app designer.
Australian men unlock their phones 45 almost 46 times a day. Australian women 42 times. 28 per cent of entire phone time for an Australian is spent on Facebook from our data. The second largest is usually an internet browser which is generic.
Australian Broadcasting Corporation
Broadcast: 24/05/2017
Reporter: Michael Vincent
Advanced Facebook Page Insights: An Analysis Guide for Marketers
Want more information on how your Facebook audience responds to your marketing? Looking for a guide to help you explore your Facebook Page Insights?
The data in Facebook Insights can help you learn what’s working and what’s not on your page. In this article, you’ll discover how to download and analyze your Facebook Page Insights data.
By Jill Holtz
socialmediaexaminer.com
If you agree word-of-mouth is the best form of marketing, then social media marketing has been described as word-of-mouth on steroids and it’s revolutionised how we make purchasing decisions.
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4 Smart Ways to Keep Up With Google in 2017
Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with.
Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads, and removed right-side ads. What do all of these changes have in common?
By Sophia Bernazzani
blog.hubspot.com
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What Machine Learning Means for Search Ads in Australia
Machine learning is advancing ad tech by leaps and bounds.
At events in Melbourne and Sydney, Tris Southey, product manager for DoubleClick Search, explained how Google's Smart Bidding can help brands run more effective Search campaigns.
thinkwithgoogle.com
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Top 10 digital marketing predictions for 2017
2016 has been a tumultuous year for a variety of reasons.
Across the digital marketing landscape, fake news distracted us from the real news. We saw Twitter close Vine, and Google shuttered Hangouts and Showtimes, among other products. There were winners in 2016, however, including Snapchat and Instagram. Each year, the Anvil team predicts trends for the following year and evaluates accuracy of predictions from the previous year. This year is no exception. Let's take a look back at our 2016 digital marketing predictions and look ahead to 2017, as seen by the Anvil team.
By Kent Lewis
imediaconnection.com
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3 Profitable Types of Social Media Ads
There are a ton of options when it comes to social advertising!
What started as buying Likes has evolved into one of the most targeted types of advertising available. Want to reach single dads who have Bernese Mountain Dogs and love Skittles? That’s not a tough task anymore.
By Justin Kerby
socialmediatoday.com
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