Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
7 valid reasons why you should not ignore social media marketing
Social media is everywhere. Ingrained in our society, it permeates everything that we do today.
Introduced to us, as a means to enhance and grow social connections, social media is now a way of life.
By Meena Azzollini
honeyweb.com.au
5 Video Marketing Tips to Boost Your Exposure
Why video marketing is becoming more and more important, since 93% of marketers already use video for online marketing, sales, and communication.
If you’re in the 7% that doesn’t, no opening paragraph from me is likely to change that. You’re stuck in 1998 and there’s no turning back. Enjoy 'livin’ la vida loca' and fax-machine marketing.
Here are a few things you can do to gain more exposure.
By Justin Kerby
socialmediatoday.com
Get more marketing tips here! Contact Us!
Optimized the Hell Out of Your Client’s AdWords Account? Don’t Drive More Traffic, Do This Instead
Dale is an AdWords wizard, so much so that he’s optimized his clients’ accounts to the point where he can no longer get a notable conversion lift.
He’s tried everything: changing bids, testing ads, adding negative keywords, sitelinks, geography targeting — but no matter what he tweaks, he’s unable to push beyond the dreaded conversion plateau.
Here's the “other way” is to focus on the post-click experience.
By Amy Wood
unbounce.com
Want to help you retain more clients? Contact Us!
4 Ways to Proactively Manage Your Online Reputation
Taking your small business online is a big deal.
It means you’re staking your claim in the digital world and letting the online masses know you exist, however you can’t just set-and-forget your digital marketing.
We’ll go over four ways to manage your online reputation, and keep your customers and potential customers coming back time and again, while strengthening your online credibility.
By Julie Chomiak
socialmediatoday.com
We can help you manage online reputation! Contact Us!
21 Tools for Creating Engaging Images and Infographics
Engagement is the key to building and maintaining a social media following, and visuals can play a crucial role in enhancing and growing engagement.
In fact, a study of the MIT Facebook Page found that posts with images have a 37% higher engagement rate.
You don’t need to be a graphic artist to come up with engaging images for your social media posts - use some of these tools and resources to help your engagement rates climb.
By Scott Sims
socialmediatoday.com
We can help you advertise your business online! Contact Us!
4 Types of Link to Pursue Right Now
Inbound links remain an important search engine ranking factor.
They help to convey how trusted a company/brand and its website are. Yet, many companies are missing out on some of the “easier” links. As long as an inbound link is relevant and coming from a legitimate website, it contributes positively to an overall link portfolio. With a little bit of research and some outreach efforts, website owners should be pursuing all of these link opportunities.
By Nick Stamoulis
brickmarketing.com
In today's competitive digital marketplace, your website is your most important business resource.
We can help you! Contact Us!
MecLabs thought sequence
Best Practices Are Often Just Pooled Ignorance: How to avoid this mistake by mapping your customer’s thought sequence
How do we know that our sites are performing at their maximum ability for our given objectives?
Is it because we used A/B testing to get a set of iterative performance bumps?
Is it because we used a focus group to tell us how we can improve?
Is it because we used a supposedly high performance template we saw someone else using?
None of these are truly great indicators of maximum performance, but that last one is particularly problematic.
go.meclabs.com
Honeyweb offer online advertising solutions that outperform solutions offered by other providers.
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