Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
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Divergent Realities: Augmented vs Virtual Reality [Infographic]
Oftentimes, you'll hear about virtual reality and augmented reality in the same sentence, as though they're the same technologies, but there are some very important, distinct, differences between the two.
Augmented reality is a more integrative technology, in which the world becomes your screen and things like haptic feedback and binaural audio make the transition seamless.
Virtual reality is more like your own little slice of a different world, as your screen replaces the sensory input around you with a virtual world.
By Irfan Ahmad
socialmediatoday.com
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![Divergent Realities: Augmented vs Virtual Reality [Infographic]](https://www.honeyweb.com.au/uploads/blog/c.jpg)
4 Key Ways to Connect with Influencers and Maximize Your Influencer Marketing Efforts
If you’ve ever tried to execute an influencer marketing campaign, you know that the hardest part is often connecting with the right influencers in the first place.
Since your relationship with the influencers can impact the authenticity and effectiveness of your campaign, you need to build genuine connections with them. But how can you do it?
Here are four key tips.
By Shane Barker
socialmediatoday.com
Discover the main reason influencer marketing works here! Contact Us!
Why You Should Put Your Money Where Your (Brand’s) Heart Is
Marketers have lost sight of their objectives in the race towards optimum reach and efficiency, adding it’s time to step back and reassess strategies…
In the drive to maximize reach and efficiency, marketers have lost sight of fundamental objectives.
The recent incidents with Pepsi, United Airlines and YouTube provide marketers with vital lessons which make it necessary to take a step back and reassess strategies.
By B&T MAGAZINE
bandt.com.au
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Infographic: How to Create A Successful YouTube Channel
Are your YouTube videos, how do we say this politely, about as interesting as paint drying?
Well, fear not, the folk from US social media site WeAreTop10.com have come up with some top tips to improve your YouTube channel.
Imaginatively titled How to Create A Successful YouTube Channel, even better, it’s all laid out in this handy infographic below.
By B&T MAGAZINE
bandt.com.au
See more details here! Contact Us!
10 Things That Make Your Online Presence Look Less Professional
With 36% of small business shoppers looking for new businesses through online research, it’s important to have an online presence.
But how do you know you’re making the right impression when potential customers get to your website, social media profiles, or local listings? That’s truly the question of the day.
To help you make the best impression on every online consumer, here are ten common errors that make your online presence look less professional.
By Julie Chomiak
socialmediatoday.com
Take note and avoid these basic brand blunders here. Contact Us!
Global Ad Industry Urged To Adapt TVCs For Streaming Or Lose Millions
Advertising creatives must produce TVCs specifically for the burgeoning content streaming audiences around the world.
According to the chief technology officer (CTO) of an Aussie-based over-the-top (OTT) content company.
Luke Durham, CTO of Switch Media, has warned that to achieve this will require all stakeholders, from platform and content owners to advertisers and their agencies, to collaborate.
By John Hanrahan
bandt.com.au
More details about Global Ad Industry here! Contact Us!
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