Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Use Video in All of Your Business [Infographic]
Video is becoming the most important medium for companies to master in order to stand out in 2017.
For most of the last 15 years, value-adding blogs with a couple of eye-catching images were enough content to develop trust and build a following.
While written words are still important, the expectation among internet users is changing.
By Mike Barrett
socialmediatoday.com
How to Use Video in All of Your Business? Contact Us!
![How to Use Video in All of Your Business [Infographic]](https://www.honeyweb.com.au/uploads/blog/j.png)
Digital First? How Exactly Did It Come To This?
Always one to rattle the industry cage, Robert Strohfeldt, says rather than the ubiquitous “digital first” mantra, perhaps the “what’s best for you?
Extraordinary to think in over 30 years in advertising and business in general, I have never seen anything to rival the complete loss of objective thinking and total disregard of the facts.
There has been increasing coverage, facts and figures debunking the primacy of digital, but to no avail.
By B&T MAGAZINE
bandt.com.au
Find out the 3 obvious causal factors stand out here! Contact Us!
Key Insights from Every Speaker of Elite Camp 2017
Elite Camp is a traffic and (mainly) conversion event held in Estonia every summer. It’s among the very best CRO events in the world, and of course in Europe.
Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. Here are top insights from every speaker of this year’s event.
Thanks to the inimitable Karl Gilis for all the photos below.
By Alex Birkett
conversionxl.com
Take his course on UX and Usability here! Contact Us!
25+ Call To Action Examples: The Good, The Bad, and the Ugly
The call to action is a core component of marketing, sales, and any persuasion-based effort today.
There’s been a lot of content written about how to tweak CTA copy, color, size, and other elements, but sometimes, it’s easiest to learn through examples.
In this way, we can see how theoretical principles play out in the real world, and how they can create effective experiences.
By Alex Birkett
conversionxl.com
Learn more about the CTA theory here! Contact Us!
The Goal Of An Email Is To Get A Click
How to improve a direct sales email by clarifying the objective
As marketers, we tend to forget that we don’t sell anything in an email.
An email’s objective is not to get a purchase; it is to get a click. We should be asking the question, “What would drive the most possible clicks to the page where the purchase can happen?”
By Arren Mills
marketingexperiments.com
How to improve your direct sales email? Contact Us!
READ FULL ARTICLETalking At Your Customers Vs. Talking To Your Customers
There is a stark difference between talking “at” your customer and talking “to” your customer. Talking “at” your customer will create a disconnect; it simply tells the customer what to do but doesn’t tell the customer how to do it.
Talking “to” your customer will create a connection; the message will feel relational and it will begin a conversation.
By Arren Mills
marketingexperiments.com
Check the differences here! Contact Us!
READ FULL ARTICLEHow to Repurpose Videos Into Many Forms of Valuable Content
Want to create a wide range of content without a lot of effort?
Is it easier for you to create videos than the written word?
In this article, you’ll discover how to use video to produce up to eight different types of content for your business.
By Ann Smarty
socialmediaexaminer.com
Here are some ideas to inspire your own video series! Contact Us!
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