Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Rise of Influencer Marketing [Infographic]
Influencer marketing has seen a significant boost in focus over the past 24 months, with many proclaiming it to be marketing’s next big thing.
Influencer Marketing Hub recently conducted an online survey to establish just how much effective this content distribution technique has become, while also looking at its rise in popularity amongst digital marketers.
The results are outstanding, indicating that influencer marketing has truly gone mainstream and is on an upwards trajectory as a preferred method of marketing.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![The Rise of Influencer Marketing [Infographic]](https://www.honeyweb.com.au/uploads/blog/mart.jpg)
Optimizing Homepages: How A Clear Objective Can Increase Conversion
Think of your homepage as a large house. Your visitors arrive and should be warmly greeted and drawn inside.
Then you guide them to the room in the house where they should go and ensure they feel at home.
But if your guests feel at all unwelcome or are left to wander about the place on their own, then you are a poor host whose guests may not want to return.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEEffective CTAs: How The Thought Sequence Of A Call-To-Action Affects Landing Page Performance
At the surface level, you may think effective conversion rate optimization is focused on moving people from a banner ad to a page or from a link on the homepage to your landing page.
But truly effective conversion optimization focuses on optimizing your customer’s thought sequence.
Each time you provide a satisfying answer, you receive a micro-yes.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEConversion Rate Optimization: Getting The Right “Yes”
As a marketer, you must have a thick skin when analyzing your own webpage because, generally, you are not dealing with an eager customer.
Chances are, you are dealing with a jaded customer who has been disappointed before by broken promises from other marketers and who is tired of endless ads that don’t deliver.
You have to overcome this negativity by building trust through a series of incremental steps that lead to a macro-yes.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEA Webpage Is A Conversation
The moment prospects decide to engage with your webpage, they begin to communicate with you — your webpage is a conversation.
It is our job as marketers to get into the conversation and speak to those prospects the right way.
When designing a page, choose words and images wisely. The quality of the conversation your webpage fosters determines a prospect’s next steps.
By Annie Summerall
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLESeeing Diminishing Returns in AdWords? Here Are 5 Advanced Optimization Tactics
Being a modern-day Paid Media Manager can make you feel a bit like Sisyphus.
Your VP of Marketing has charged you with rolling a boulder uphill (continuously optimizing your AdWords campaigns even when you’ve reached your quarterly objectives).
This becomes especially painful when you’re getting diminishing returns out of your optimization efforts.
By Tom Bukevicius
unbounce.com
Honeyweb are your local Adword marketing experts, contact us to discover how we can help your business.
Email Marketing Cheat Sheet [Infographic]
While social media continues to offer up a range of shiny new marketing and outreach options - many of them with great potential.
Business shouldn't ignore the capacity of tried and true digital marketing options. Like email marketing.
Sure, it’s not Instagram or Snapchat, it doesn’t enable VR and AR capabilities, taking it to the next level.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
![Email Marketing Cheat Sheet [Infographic]](https://www.honeyweb.com.au/uploads/blog/email.jpg)
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Testimonials
"Well we ventured into a new communication medium with Honeyweb. With the help of an editor we used the interface for an email to a new group of potential customers. Once we were familiar with the web interface the process is wonderfully simple. We are monitoring results and have some useful information and some potential new contacts who are happy to learn more about what we do. Thank you for the introduction to this very useful medium to send out messages regarding our business"
John Grocke
Johnston Grocke
