Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
These Are the PPC Metrics That Actually Matter
If you’re anything like me, you’ve participated in a couple of DIY home improvement projects.
At the beginning of these projects, with YouTube training videos as my sidekick, I have an irrational sense of confidence in my handyman abilities.
When I’m tracking down my supplies at the local hardware store, I often find the products priced and displayed as “good,” “better” and “best.”
By Jacob Baadsgaard
unbounce.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How Your PPC Strategy Should Differ on the AdWords Search VS Display Network
Have you ever been kicking so much AdWords Search Network butt that it made you raise your chest and gave you instant super powers?
You know, the type of confidence that makes you walk with a pep in your step and hair bouncing around?
As we ramp up for Unbounce’s upcoming PPC week, we thought we’d revisit some of our favorite PPC posts from the archives.
By Johnathan Dane
unbounce.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Best Landing Page Creation Tools of 2017
If you’re running Facebook Ads with the objective of lead generation, video views, or conversions, you’ll need landing pages on your site.
Most of us, however, are not expert web developers and graphic designers.
This makes the creation of quality landing pages time consuming and potentially expensive, especially if we try to create them ourselves or hire a developer to do it for us.
By Ana Gotter
adespresso.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
YouTube Releases In-App Chat Functionality to All Users
YouTube announced that it was testing a new, in-stream chat option to encourage more social activity on YouTube, as opposed to having users link off to other, more popular social sites.
The functionality was initially tested in Canada (Canadians share more videos online than any other nation, apparently), and now, after some minor tweaks, it’s being rolled out to all users on iOS and Android.
So now, you too can chat and share content on YouTube as opposed to Facebook or Twitter. If you want.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
New Rules of Marketing are Fun [Podcast]
David Meerman Scott is a globe trotting speaker and international best selling author.
David has published ten books on marketing strategy - one of which has become a classic.
He’s a successful practitioner of the marketing strategies and tactics he references.
By Bernie Borges
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![New Rules of Marketing are Fun [Podcast]](https://www.honeyweb.com.au/uploads/blog/strategye.jpg)
4 Effective Ways to Leverage Online Reviews for Your Business
Whether you’re ready for it or not, your customers love leaving online reviews - and your potential customers love reading them.
Online reviews have become omnipresent - they’re no longer just on review sites like Yelp, Tripadvisor, or G2Crowd, they’re available, and visible, within Google searches or even social media networks.
If you’re new to the online business world, online reviews may seem daunting and difficult to control.
By Joei Chan
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Snapchat Advances Ad Management Capabilities To Rival Facebook’s
Snapchat has announced the introduction of a new feature within its Ad Manager platform designed to give sophisticated advertisers new power features to quickly build, manage, and scale their ad efforts.
Similar to Facebook’s Power Editor, Snapchat’s new Advanced Mode enables advertisers to:
Automate multiple campaigns, ad sets, and ads – use permutation builders to create and launch 100s of targeting and creative variations with a few clicks.
By B&T MAGAZINE
bandt.com.au
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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Sturt Football Club
