Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
New Study Shows How Brands are Using Instagram Stories to Boost their Messaging
How time flies in social - this week, Instagram Stories turns one.
That’s right, Instagram’s blatant Snapchat-clone, which has gone on to surpass Snapchat usage by a considerable margin, is celebrating its first birthday - and for Facebook, it is most definitely a celebration.
For all the backlash and criticism of their approach, Facebook’s strategy to curb Snapchat’s influence looks to be working.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
The Psychology Behind Word-of-Mouth Marketing
Customer advocacy is nothing new - friends and family have been sharing brands that they find useful, unique or just plain interesting for years.
What has changed in recent years is the technology to facilitate this sharing via referral marketing, and actually measure its success as a marketing channel.
At first glance then, referral marketing should be easy, right?
By Angela Southall
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How to Make Square Videos for Facebook Using PowerPoint
Do you want to create square videos for Facebook and Instagram, or other social networks?
In this post, I'll show you how to quickly and easily make and produce square videos using Microsoft PowerPoint - no video editing expertise required.
The end result is similar to that which you'd get using a paid tool like Animoto... but free.
By Andrew Macarthy
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
5 Inbound Marketing Trends You Want to Know About
Inbound marketing strategies have proved immensely successful.
The first search engines didn’t launch until the 90s with 'Archie' (1990), followed rapidly by a host of others, including Yahoo (1994), Google (1995), Ask (1997) and MSN (1998).
It was soon after that Brian Halligan, CEO of Hubspot, coined the phrase “inbound marketing” in 1999.
By Brad Friedman
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Science of Increasing Customer Loyalty
A common misconception about conversion optimization is that your work ends when the user converts.
This is a limited way of viewing things, however, and you’re likely leaving a lot of money on the table if this is where you stop optimization efforts.
Customer loyalty is a nebulous concept, but crafting experiences optimized for loyalty reaps many short-term and long-term rewards.
By Alex Birkett
conversionxl.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
3 Instagram Policies Marketers Often Overlook
Do you use Instagram for business?
Want to remain in compliance with Instagram’s Terms of Use so you’re not shut down?
In this article, you’ll discover three Instagram compliance issues marketers need to understand.
By Sarah Kornblet
socialmediaexaminer.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
8 Essential Tools for Online Reputation Management
Your brand’s reputation affects your business directly - people won’t buy your products if they don’t feel they can trust you.
Or worse, if they feel that others don’t trust you.Let’s not let that happen.
There are practical steps you can take to improve your reputation online. Even better, there are tools that’ll help get you there faster. We’ll go through each of these in detail in a moment.
By Patrick Whatman
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2026 your biggest year yet.
Testimonials
"A huge ‘thankyou' to the team at ‘honeyweb' for the Leicester's amazing new website and ezmail marketing. We had an extremely out of date website which was very time consuming to manage, so we needed a fresh new look and that's exactly what honeyweb created! From initial contact, everyone put in 110% to create exactly what we needed, a modern, stylish and easy to navigate website with more efficient marketing solutions. Everyone was committed to the development of our business. Honeyweb's techie" Trent was always available and happy to answer all of our questions. This professional yet individual approach gave us assurance we would be happy with the end result and it has certainly surpassed our expectations! From the very creative and attractive design of the site, through to our new ability to connect with customers and track their interest online, everything has been well explained and is definitely user friendly! Creating our first new campaign through ezmail was quick, simple and looked fantastic! The positive feedback from our customers and amount of unique hits on our new website is a remarkable transformation!""
Ian, Nathan, Nat & Tanya
The Earl of Leicester
