Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Art of Customer Loyalty in The Age of Consumer Experience and Engagement
For decades, many businesses have relied on customer loyalty programs to offer incentives for consumers to stay committed to their brand.
However, many of these programs are becoming increasingly less effective drivers of long-term brand loyalty
Especially when measured against a marketing strategy that focuses on customer experience and engagement.
By Martin Jones
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
11 Thank You Page Tips to Help Move Leads Down Your Funnel [Infographic]
You spend time and effort creating content offers like ebooks, presentations, whitepapers, and more
And if you create great personas, do your marketing correctly, and put together an enticing offer, your prospects will share their contact information with you to get it.
In the process, they become leads in your funnel. Then what?
By Bob Carver
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![11 Thank You Page Tips to Help Move Leads Down Your Funnel [Infographic]](https://www.honeyweb.com.au/uploads/blog/sales.jpg)
4 Awesome Video Editing Apps for Marketers [Video]
Video is taking over, and marketers and business owners can take advantage by putting themselves, and their brands, in front of the camera.
If you’ve been looking for tools to help make your life easier when it comes to creating and editing video, you’re in luck.
In the video below, I outline four great video editing tools, and I've included links on where to get them in the notes below.
By Justin Kerby
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEIs Email Marketing Dead?
Email marketing has long been the bread and butter for marketers to build loyalty, trust and brand awareness.
However, in a time when audiences are getting harder to reach, and it’s harder than ever to make email campaigns successful, is it time we said goodbye to email marketing?
We need to stop being so heavily reliant on it as a sole tactic in reaching target audiences and instead be planning a more integrated, personalised experience across multiple channels.
By B&T MAGAZINE
bandt.com.au
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
Landing Page Optimization: 5 Factors That Lead To (And Prevent) Conversion
How to improve conversion rates on your own landing pages and in your own funnels.
Is there a methodical way to increase conversion?
While marketing has tended to be dominated by the marketer with the “golden gut” or the star direct response copywriter, have developed methodological processes to improve quality and consistency.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Building and Managing Your Online Community [#SMTLive Recap]
Online communities are a hot topic, but a confusing subject for many in the social media marketing world.
How do you build a community instead of a following? What does it take to manage a community?
These are the types of questions we were seeking to answer during Tuesday's #SMTLive Twitter chat.
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Building and Managing Your Online Community [#SMTLive Recap]](https://www.honeyweb.com.au/uploads/blog/cs.jpg)
Reaching Auto Shoppers on Snapchat [Infographic]
Yes, the latest news around Snapchat is not so great
But then again, much of the negative press around the company relates to growth expectations (and failing to live up to them), not actual performance right now.
Right now, Snapchat added seven million more users in the last quarter, taking its total daily user count to 173 million.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Reaching Auto Shoppers on Snapchat [Infographic]](https://www.honeyweb.com.au/uploads/blog/snapchats.jpg)
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