Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Snapchat, Amazon Move to Woo Influencers with New Programs
Influencer marketing is on the rise, and the major platforms are taking notice and moving to facilitate better influencer systems.
Facebook for example, recently announced some new tools to make it easier for brands to collaborate on influencer campaigns, while Instagram added similar, providing increased transparency and tracking capacity.
And now, both Snapchat and Amazon are moving to up their influencer marketing credentials – the former through the expansion of their verification program.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
10 Key Insights into the State of Digital Advertising in 2017
Adobe Digital Insight (ADI) recently released their 2017 Digital Advertising Report, which details a number of key trends and data points on the effectiveness of advertising and the state of the advertising industry.
The report is based on over 1.7 trillion visits to 16,000+ websites from January 2014 to January 2017
Online video data from 11 billion plays of TV Everywhere (TVE) data, and 16 billion video ad impressions.
By Drew Beechler
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Purchasing Preferences: How People Shop for Clothes Today [Infographic]
The shopping process has undeniably evolved in recent times, with online shopping becoming a key – if not the key - channel.
You likely know this from your own shopping habits, but you may have also seen reports on the impact on retail more broadly
Business Insider reported earlier this year that thousands of malls are being shut down across America, with more than 3,500 stores to close in the coming months.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Purchasing Preferences: How People Shop for Clothes Today [Infographic]](https://www.honeyweb.com.au/uploads/blog/shopping.jpg)
How AR & VR Technologies are Changing the Game for Marketers
Customers are seeking increasingly individualized brand experiences, which means marketers need to collect detailed data to learn more about their target customers in order to provide such.
Advanced systems, like AI, and enhanced presentation through VR and AR options
Offer exciting potential to ultimately optimize the customer experience with immersive, emotive technology while collecting precise data to perfect their offerings.
By Albizu Garcia
socialmediatoday.com
Honeyweb are your local marketing experts, experts, contact us to discover how we can help your business.
Guilty of These Content Marketing Bad Habits? Time for an Intervention [Podcast]
Are you sick and tired of spinning your social wheels in the content marketing engine, feeling as if you're creating, creating, creating loads and mounds of content yet getting nowhere?
Have you ever thought that maybe you have lost your mojo?
Maybe you've been shot down one too many times, maybe you're falling to some lazy content marketing tactics without even knowing it?
By Pam Moore
socialmediatoday.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
![Guilty of These Content Marketing Bad Habits? Time for an Intervention [Podcast]](https://www.honeyweb.com.au/uploads/blog/content64.jpg)
Harnessing Data through AI to Understand the B2B Buyer’s Journey [Podcast]
Raviv Turner is Co-Founder and CEO at CaliberMind.
On this episode, he and I discuss the challenges B2B marketers face in understanding the lengthy buyer’s journey.
It’s long, it’s complex, there are more people involved, and there is a ton of data spread across both structured and unstructured sources.
By Bernie Borges
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Harnessing Data through AI to Understand the B2B Buyer’s Journey [Podcast]](https://www.honeyweb.com.au/uploads/blog/podcast.jpg)
The Power of Employee Social Advocacy [Infographic]
With the growth of social media as a means to stay connected with the experiences and opinions of friends and family members, interest in employee advocacy has also been on the rise.
The logic behind this is fairly simple - in the past, you'd have access to the opinions of only a few friends and relatives at any given time
But now, through the always-connected nature of social, you're exposed to even more insights from the people whose opinions you care about, which gives each person more power in spreading the word about products and services.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![The Power of Employee Social Advocacy [Infographic]](https://www.honeyweb.com.au/uploads/blog/adv.jpg)
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