Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
7 Key Lessons I’ve Learned Working at CXL
After about 2.5 years, today is my last day working on growth and content at CXL.
It’s been nothing but an awesome experience – I’ve been able to work on impactful projects, learn a ton about optimization and digital marketing, and work alongside the brightest minds in CRO.
To celebrate my experience and to pass on some of my learnings, I’ll share the top 7 lesson I’ve learned while working here.
By Alex Birkett
conversionxl.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
10 Instagram Statistics to Keep in Mind When Planning Your 2018 Strategy
Digital marketing changes very rapidly, so it’s important to stay caught up with new platforms, strategies and tactics.
One thing that can be extremely helpful when trying to stay ahead of the game is keeping an eye on stats - while you always need to be careful and consider the source of said statistics, they can help you predict trends and isolate opportunities in the market to make an impact.
The following Instagram stats could prove extremely valuable when planning your Instagram strategy for 2018.
By Nathan Mendenhall
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Marketing as a Profit Center - an Interview with Joe Pulizzi [Podcast]
I recently sat down with Joe Pulizzi, founder and CEO of Content Marketing Institute.
We discussed his new book 'Killing Marketing', which is essentially about making marketing a profit center.
Don’t believe me? Read on or watch my video conversation with Joe below.
By Bernie Borges
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Marketing as a Profit Center - an Interview with Joe Pulizzi [Podcast]](https://www.honeyweb.com.au/uploads/blog/marketing-plan.jpg)
Optimizing Forms: How To Increase The Perceived Value For Your Customers
A good marketer is aware of the need for a clear value proposition and states this in the first few inches of the landing page.
However, the value proposition must continue at the process level where you ask for a response from your customer.
If you are like many businesses, you are probably slammed with priorities and trade-offs, and really, you’re just trying to get things done.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Behind-The-Scenes Story Of How We Optimized Outdoor Advertising That Was Featured In A USA Today
You might have read about The BairFind Foundation in USA Today Sports Weekly magazine recently: Minor league ballpark signs raise awareness on missing kids.
We helped optimize the signs discussed and pictured in that article
And I wanted to share our thinking behind those changes so you can get ideas for applying the Conversion Sequence Heuristic to your own outdoor advertising and other non-digital optimization.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
6 Good (And 2 Bad) B2B And B2C Value Proposition Examples
Email subscriber Jennifer recently wrote to us saying, “I’m a big fan of MECLABS and your value proposition work.
I’d love to see a story with specific examples of five great value propositions.”
The first example of what a value proposition should look like is from the University of Florida/MECLABS Institute Communicating Value and Web Conversion graduate certificate program …
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The State of Social Video: Marketing in a Video-First World [Video]
What does it mean to live in a video-first world as a social media marketer?
With social platforms like Facebook and Snapchat popularizing the demand and appetite for video on social media, how are savvy marketers keeping up?
At Animoto, we conduct an annual survey in order to better understand how marketers are approaching our ever-changing social media landscape in regards to their video strategy.
By Becky Brooks
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![The State of Social Video: Marketing in a Video-First World [Video]](https://www.honeyweb.com.au/uploads/blog/video_advt.jpg)
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