Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Instagram Marketing Tips from the Best Brands [Infographic]
With more than 700 million active users and rising, Instagram has become an essential consideration for all social media marketers.
The Facebook-owned network, with its growing array of business and ad options, has superseded Twitter as one of the top social platforms, while Instagram Stories, which clones the functionality of Snapchat, has also grown to become more prevalent than the platform it mimics.
If you're not using Instagram to promote your business, you should be at the least considering it, and looking into the various tools now on offer which could help you broaden your messaging.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Instagram Marketing Tips from the Best Brands [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_182593865.jpg)
The Do’s And Dont’s of Influencer Marketing
If you’re looking for an effective way to quickly gain exposure for your brand or a specific campaign on social media, influencer marketing is a solid way to go.
But before you run off to put together your next campaign, give my list of influencer marketing do’s and dont’s a read to help keep you on the right track.
The key to a successful influencer marketing campaign is to find the right influencer for your brand.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Instagram Is Adding Video Masks to Instagram Live, Expanding Creative Options
Instagram’s adding their Snapchat-esque virtual masks to Instagram Live, giving users another creative option when broadcasting within the app.
Instagram added live-streaming back in November, tapping into the wider live-stream usage trend – though initially Instagram Live content was only available as it was being broadcast.
Once your stream ended, the video was gone.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook pledges to improve approach to political advertising
In a Facebook Live broadcast, CEO Mark Zuckerberg announced the social media giant is taking steps to make the platform less vulnerable
To problematic political issues like the revelation that it sold ads to Russian operatives seeking to undermine democracy in the most recent U.S. presidential election and other elections worldwide.
The changes will include hiring new employees around the world focused on election integrity and providing users with a hub where they can track political ads and who funds them.
By David Kirkpatrick
marketingdive.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
5 Free Tools to Monitor Your Competitors’ Digital Marketing Campaigns
Creating a holistic digital marketing strategy can take months, while effectively executing that strategy - after tweaks, minimal fails and multiple learning curves - can take up to a year.
One stage often omitted from this important process is monitoring your competition.
Watching your competitors online can provide a range of benefits, including identifying market opportunities, connecting with companies you should be cross-promoting, back-link insight, ad targeting options and more.
By Robyn Ackerman
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
How to Write Instagram Captions Which Boost Engagement and Conversions
When you consider that mobile internet usage has surged in recent years, and that 65% of people are visual learners, it’s no wonder that image-based social media platforms like Instagram are incredibly popular at the moment.
Instagram now has more that 700 million monthly users, who share more 95 million photos and videoson the platform every day.
If you want people to engage with your content, it’s important to also think about the captions that accompany the visuals.
By Aaron Agius
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Live-Streaming for Business: How, When and Why You Should Use It [Infographic]
Live-streaming is a key trend of the moment, with an increasing number of brands and individuals looking to streaming to help boost reach and engagement.
And while not everyone can be a live-stream star, and not every live-stream draws an audience, there's clearly demand there.
According to Facebook, daily watch time for Facebook Live broadcasts grew 4x over the past year, while one in five videos posted to Facebook is now a live broadcast.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Live-Streaming for Business: How, When and Why You Should Use It [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_654201319.jpg)
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