Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Latest Social Media Marketing Best Practices You Need to Know [Infographic]
Every day, around the world, the typical digital consumer is on social networks and messaging services for nearly two hours.
The first step in building this relationship is to get to know them. Listen, talk to influencers, and pay attention to keywords. Then use your analytics to get to know your audience better.
Your data quality is of utmost importance, as it can give you detailed information on your audience and how your marketing and content is performing.
By AJ Ghergich
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![The Latest Social Media Marketing Best Practices You Need to Know [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_532367149.jpg)
9 Digital Marketing Trends Coming In 2018
I spent last week at Hubspot’s INBOUND17 conference which was an amazing event, with good sessions, compelling speakers, and great people to connect with.
And while we were jazzed about the new features announced for HubSpot's suite of tools, the best part about INBOUND, and any conference, are the personal connections you make.
It’s great getting to meet and talk to other partners, and other marketers about their challenges, concerns, and wins.
By Bob Carver
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Your Complete Guide to Advertising on LinkedIn [Infographic]
Facebook has the most advanced ad targeting options, Twitter is a popular choice, and Instagram is rising.
But are you also aware of the depth of ad options available on LinkedIn?
While LinkedIn’s audience is more specific than other platforms, with a clear professional focus, the network’s always evolving, and its ad tools now provide a range of targeting and focus tools – including their recently introduced website demographics.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Your Complete Guide to Advertising on LinkedIn [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_103079873.jpg)
5 Hardest Things in Conversion Optimization
Conversion optimization is hard; it’s constantly changing and you need to know a lot about a lot.
Keeping up with the technology changes and managing business’ expectations can be tricky.
Here’s what some of the top experts in the field are saying about the top challenges in conversion optimization.
By Peep Laja
conversionxl.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Danger Of Marketing Background Noise: How To Communicate Your Offer With Maximum Clarity
Do you know the most essential element of communication that relates to marketing?
If your answer is “value proposition,” you would be mistaken.
The most important element is Clarity. It is, in fact, not only more important than your value proposition, but it also trumps price, quality of design and even the way you position yourself against your competitor.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Hypothesis And The Modern-Day Marketer
On the surface, the words “hypothesis” and “marketing” seem like they would never be in the same sentence, let alone the same paragraph.
Hypotheses are for scientists with fancy lab coats on, right?
I totally understand this perspective because, unless A/B Testing CRO (conversion rate optimization) is part of your company’s culture, you may ask yourself, “Where would I ever use a hypothesis in my daily activities?”
By Adam Lapp
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
10 Can’t-Miss Episodes of ‘Focus on Customer Service’ - And a New Podcast
After two years and more than 50 episodes, the first known podcast dedicated solely to customer service in social media is saying goodbye.
The Focus on Customer Service Podcast officially ends its run today as a new podcast about customer experience is also launched.
Sponsored from its inception by Social Media Today after its late founder, Robin Carey, took a chance on two guys named Dan with no podcasting experience, FOCS featured interviews with top brands making waves in social media by engaging with customers – answering complaints, questions, and compliments.
By Dan Gingiss
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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