Honeyweb Blog / Data And Analytics
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 Strategies to Improve Lead Quality at the Time of Conversion
I've been writing a lot lately about conversion optimization tips and how to improve the experience that compels prospects to share their contact information.
But optimizing your conversions shouldn't only be about getting more leads, it should also be about getting better leads, and better information about the leads that are signing up.
You have to be careful, however, as you don't your desire for more information to get in the way of conversions.
By Bob Carver
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Harnessing Data through AI to Understand the B2B Buyer’s Journey [Podcast]
Raviv Turner is Co-Founder and CEO at CaliberMind.
On this episode, he and I discuss the challenges B2B marketers face in understanding the lengthy buyer’s journey.
It’s long, it’s complex, there are more people involved, and there is a ton of data spread across both structured and unstructured sources.
By Bernie Borges
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Harnessing Data through AI to Understand the B2B Buyer’s Journey [Podcast]](https://www.honeyweb.com.au/uploads/blog/podcast.jpg)
How to Implement a Data-Driven Social Media Marketing Strategy
Big disclaimer: I’m not a “data geek” – at least not in the typical, Excel-Spreadsheet-crunching sense of the term.
I do not like numbers, and am horrible at math.
Before I started working at Mention, social media marketing, to me, meant coming up with catchy copy, using funny GIFs, and way too many hashtags (#Sorrynotsorry).
By Joei Chan
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
5 KPIs Social Media Marketers Forget to Monitor
Every marketer knows that in order to communicate effectively, you need to select your channels depending on where your audience’s attention is focused.
Several decades ago, this may have been print magazines, but in the digital era, people are glued to social media - particularly since the mass adoption of mobile internet in recent years.
In fact, there are now 2.789 billion active mobile social media users worldwide, and this figure will only continue to rise in the years to come.
By Aaron Agius
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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