Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
8 Phenomenal Organic Facebook Marketing Strategies For Small Business
Let’s face it – when it comes to social media, Facebook wins. Its more popular than other social media platforms, has more subscribers – in fact over 1 billion of them - and more marketers use it to influence purchases and gain new customers.
And with those kinds of numbers, the chances are that a large majority of your audience and customer base is on Facebook.
By Meena Azzollini
honeyweb.com.au
So how can your leverage that to gain new customers and improve your brand presence?
The Cost Per Lead Calculator – Better Allocate Your PPC Spend
The pay-per-click landscape has become so saturated that only the most analytical marketers are able to continuously turn a profit from their paid search.
Data-driven marketers who are able to effectively manage PPC campaigns to a target cost per conversion (a.k.a. cost per lead) will continue to see campaigns with a predictable, repeatable profit margin.
Everybody else is most likely paying too much to acquire customers.
By Andrew Miller
unbounce.com
Learn more about pay-per-click here! Contact Us!
Do Negative Reviews Hurt Your Click-Through Rates?
You know your business needs online reviews, but did you know your reviews have a direct impact on your business’s click-through rates in local search results?
Review star ratings are a big deciding factor in whether or not consumers will choose to click on your business over the competition.
We’ve analyzed the study’s findings below, but before we get started, I’d like to define a couple of terms to avoid any confusion.
By Isabella Andersen
socialmediatoday.com
How Online Reviews and Star Rating Affect Your Click-Through Rates? Contact Us!
Key Results From the 2017 Digital News Report
Oxford University’s Reuters Institute for the Study of Journalism has just released their 6th annual Digital News Report.
Which has quickly become one of the most widely read and most valuable source of top-level data on digital news consumption trends around the world.
Having gone through all 136 pages, here's what I think are the most interesting findings.
By Sebastian Huempfer
socialmediatoday.com
Learn more about digital news here! Contact Us!
Advertising on Facebook [#SMTLive Recap]
For this week's Twitter chat, we decided to dive deep into Facebook advertising.
There are so many ways marketers can capitalize on Facebook for business growth, one significant feature being Facebook ads.
Now that marketers everywhere are jumping on board and Facebook Newsfeeds are being filled with ads, it's even more critical to strategize in order to stand out from the crowd.
By Emma Wiltshire
socialmediatoday.com
Check the all the basics of Facebook advertising here! Contact Us!
![Advertising on Facebook [#SMTLive Recap]](https://www.honeyweb.com.au/uploads/blog/5f.jpg)
437 Digital Marketers Went Head-to-Head with a Conversion-Predicting Machine — Who Reigns Supreme?
Being a digital marketer is an exciting gig.
Ad platforms, best practices and tools change at warp speed, meaning you’re always learning and you’re never bored.
As competition stiffens and we spread our time and resources across more and more platforms, it’s harder to get our message seen, and we yearn for the results we once (perhaps) took for granted.
By Amy Wood
unbounce.com
Which pages have a lot of opportunity for improvement? Contact Us!
The Science of Social Video [Infographic]
The consumption of video on social media has been on a fast-paced rise over the past few years.
Now we are seeing practically every social network -- Twitter, Facebook, Snapchat, etc. -- adjust their main focus over to video.
Video is everything now and if you aren't joining in, expect to be left behind.
By Emma Wiltshire
socialmediatoday.com
Know about the habits of social video consumption to see positive engagement! Contact Us!
![The Science of Social Video [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_389760973.jpg)
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