Honeyweb Blog / Calculator
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Cost Per Lead Calculator – Better Allocate Your PPC Spend
The pay-per-click landscape has become so saturated that only the most analytical marketers are able to continuously turn a profit from their paid search.
Data-driven marketers who are able to effectively manage PPC campaigns to a target cost per conversion (a.k.a. cost per lead) will continue to see campaigns with a predictable, repeatable profit margin.
Everybody else is most likely paying too much to acquire customers.
By Andrew Miller
unbounce.com
Learn more about pay-per-click here! Contact Us!
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