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Honeyweb Blog / Advertising / Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Adidas says it’s ditching TV advertising because young people engage with the brand on mobile

Adidas chief executive Kasper Rorsted told CNBC on Wednesday that the sports apparel brand has turned its back on TV advertising.

Rorsted explained the company is looking to boost its ecommerce revenues from €1 billion ($US1.06 billion) in 2016 to €4 billion ($US4.25 billion) by 2020 — and Adidas wants to use digital channels to get there.

By LARA O'REILLY
businessinsider.com.au

More evidence of digital disruption, are you ready to reach where your customers actually are? Contact Us to discover how!

Adidas says it’s ditching TV advertising because young people engage with the brand on mobile

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More Evidence of Digital Disruption with Ten placed into administration

TROUBLED free-to-air broadcaster Network Ten has been placed into voluntary administration after its billionaire backers walked away.

The network was widely expected to enter administration today, after it emerged yesterday that Ten shareholders Lachlan Murdoch, Bruce Gordon and James Packer decided against guaranteeing a new $250 million loan to replace the existing $200 million overdraft, which needs to be repaid to Commonwealth Bank in ­December.

By Frank Chung
news.com.au

Are you still using old advertising methods? Contact Us to discover why online marketing is more cost effective!

More Evidence of Digital Disruption with Ten placed into administration

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Five Ways B2Bs Can Utilise Social Media For Success

B2Bs brand voice is often less playful than our B2Cs counterparts. As a result, our social media strategies have to be even more creative. 

Yet, that's not to say being B2B should be boring. Instead, it should encourage users to leverage different and emerging communication methods in order to more deeply engage with their audience. 

By Stacey Sayer
socialmediatoday.com

Honeyweb are B2B social media specialists so contact us today to discover more!

Five Ways B2Bs Can Utilise Social Media For Success

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7 Essential New Facebook Ad Features to Experiment with ASAP

Facebook’s been busy. While short-sighted people squabble over nothing, Facebook has been quietly rolling out new stuff that continues to make them an indispensable part of a marketer’s arsenal.

Facebook’s custom audiences and ability to match data points with user information has been virtually untouchable. Albeit, limited. 

Not anymore.

By Brad Smith
adespresso.com

Need help with Facebook Marketing? Contact Us!

7 Essential New Facebook Ad Features to Experiment with ASAP

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Check out the NEW KeyInvest Website Designed & Constructed by Honeyweb Online Marketing Solutions

KeyInvest is a leading Australian provider of Financial and Retirement Services, based in Adelaide, South Australia. Specialising in Lending, Investment Bonds, Retirement Living and Insurance Services, KeyInvest tailors products to meet your individual needs. 

KeyInvest is a Friendly Society regulated by the Australian Prudential Regulation Authority (APRA), providing confidence to our customers that they are dealing with a credible and financially sound company. Our core values of: Genuine, Responsive and Successful are reflected in everything we do and define how we help our customers achieve their goals. We believe that a sound Social and Environmental philosophy is essential to our long term success and these should complement our corporate responsibilities. We invest in our people to ensure they have the skills and training to deliver the best possible advice and services to our customers. This is our commitment to you.

Contact Us to discover how we can design a conversion optimised website for your business.

Check out the NEW KeyInvest Website Designed & Constructed by Honeyweb Online Marketing Solutions

launch website

The Top 10 Tips For Facebook Advertising Success

In this guest piece, Sparcmedia marketing manager Vivian Castelino provides his top pieces of advice on how to make the most out of your next Facebook advertising campaign.

Facebook is a great platform to prospect for new customers due to its sheer audience size and reach. Australia currently has over 17 million active users, making it the most popular social network in the nation where seven in 10 Australians are on Facebook.

ByB&T MAGAZINE
bandt.com.au

We are motivated by what we do and we would love the opportunity to discuss some ideas with you. Contact Us!

The Top 10 Tips For Facebook Advertising Success

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How to Create a Facebook Messenger Chatbot

Does your business want to do more with Facebook Messenger? Interested in using a chatbot for customer service and marketing?

Facebook Messenger chatbots can help your followers get answers to frequently asked questions and more.

By Sally Hendrick
socialmediaexaminer.com

Need help with your Facebook marketing? We can help! Contact Us!

How to Create a Facebook Messenger Chatbot

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If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2026 your biggest year yet.

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"Honeyweb has guided us through the process of successfully setting up our Website. Their experience made this process easy to understand and implement. We appreciated quick response and continued support from Steven. We are excited that the design of our Website is a professional tool in servicing our existing clients and attracting future clientele."

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