Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
6 Ways to Build Customer Loyalty with Great Social Support
In the past, if you made a customer unhappy, you'd lose the customer, and maybe a few friends they talked to.
Nowadays, if you make a customer unhappy, you lose the customer, and his 6,000 Twitter followers who saw the angry tweet complaint. And it’ll take your brand a while to recover from the public shame and embarrassment.
By Joei Chan
socialmediatoday.com
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Study: 11.2 Million Aussies Now Go Online For Their Sport Content
A new report by Nielsen has revealed that 11.2 million Australians visited online content related to the sports category via any device during the month of March 2017, up eight per cent compared to February 2017.
Time spent per person consuming sports content also reported an overall increase of 64 per cent. Access via desktop was the preferred screen used (6.9 million), followed by smartphones (5.4 million) and tablet (three million). However, growth was exceptionally strong for audiences accessing sports content online via the latter two mobile devices.
By B&T MAGAZINE
bandt.com.au
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The Complete Guide to Writing Product Descriptions That Convert
Most product descriptions are awful. Or worse, non-existent.
Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off. But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a place that most people don’t expect it.
In fact, some companies do product copy so well that it’s almost a feature of the product itself.
By: Alex Birkett
conversionxl.com
Honeyweb are your Local conversion content experts, contact us to discover how we can help drive more sale from your online shop.
Why Social Media Is The Driver Of Millennials’ Shopping Choices
In this post, US blogger and owner of HowToCreateABlog.org, Jimmy Rohampton, says if you want to understand the Millennial brain, you need to check out their addiction to social media first. This article first appeared on Forbes.com
This article is written in the context of the US market. Millennials are a truly unique generation. Their lives are completely integrated into the tech world, making platforms like social media a prime opportunity for marketers to reach them. That said, they’re also very price conscious.
By B&T Magazine
bandt.com.au
Honeyweb are your Local Social Media Management experts, contact us today to discuss our affordable packages.
Is your SEO program working? Here’s how to tell
It’s common knowledge today that if you want to increase website traffic, you should be implementing an SEO campaign.
However, the execution of an SEO campaign is really only one part of it. What’s the point of investing in an SEO program if you have no idea how it’s performing?
By Nick Stamoulis
brickmarketing.com
Whether you're ready to commit to a complete solution now or you'd rather do things in stages, we are ready to discuss your ideas and tailor a solution to your requirements.
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5 Influencer Marketing Trends to Prepare For in 2017
In 2016, 86% of marketers used influencer marketing in some capacity, 94% of whom found it effective, according to a recent Linqia survey of 170 marketers.
As a result, marketers are doubling down on their influencer marketing efforts in 2017, increasing their budgets to include the tactic as a strategic piece of their overall marketing mix.
By Maria Sipka
socialmediatoday.com
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20 Ways to Repurpose Your Content
The Gift that Keeps on Giving
Why is regifting considered a social faux pas? You’re taking something that still has value in it and giving it to someone who can appreciate that value. It shouldn’t be embarrassing to slap a bow on that food processor you never used, or the coffee table book you never opened, and send it on to someone else.
Marketers in particular should never be timid about regifting—or as we call it, “repurposing”—content. Yet there are plenty of times when we let valuable content gather dust.
By Alex Rynne
business.linkedin.com
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