Honeyweb Blog / Design / Branding
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Brands, Don’t Emulate Steve Jobs’ Marketing — Here’s Why
I used to be in a marketing leadership group, and any time we got into a discussion, someone invariably brought up how Steve Jobs did things.
There’s a reason this visionary so often gets mentioned in heated marketing discussions (usually to defend someone’s idea).
He is a huge celebrity. And he was a brilliant, rich world-changer. An innovative genius. But let’s call him what else he was .
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
Should Your Brand Take a Stand on Controversial or Political Issues?
The unofficial slogan of most big businesses and top brands should be, “Look before you leap.”
So, marketers and agencies working for a large company or brand name product should probably take a much
Much closer look – at Nike’s decision to make Colin Kaepernick the spokesperson in a campaign that says, “Believe in something. Even if it means sacrificing everything.”
By Greg Jarboe
searchenginejournal.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
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The perfect spot to meet with friends, dine and just to have a great time.
Honeyweb are your local Landing Page design experts, contact us to discover how we can help your business.
Social Media Marketing: Is it just brand’s performance, or has something changed in social media
Social media platforms are changing
Because of Russian election meddling, bot cleanups, newsfeed and algorithm changes, and people quitting social platforms — to name just a few.
But on the upside, there’s also audience growth, improved ad targeting and more engaging mobile experiences.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How to Use Video Storytelling to Maximize Brand Success
In 2005, two women decided that they wanted working out to feel less like work.
They shared ideas, settled on one, and set up a small location in Manhattan.
They handed out flyers on the street, and hoped to find others who could identify with their story.
By Stanley Meytin
socialmediatoday.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
Emotional Marketing: How fusing facts with feelings attracts more sales
Coca-Cola tastes good. At least the consumers who buy 1.9 billion drinks a day think so.
But Coca-Cola’s marketing strategy does not capitalize on taste alone.
In fact, the people who market Coke focus on feelings even more than taste to cause you to arrive at a conclusion to buy.
By Flint McGlaughlin
meclabs.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
How to Use Social Polls to Boost Audience Engagement and Brand Awareness
Getting your audience to engage with your social content can be tricky, with even well-written content and eye-catching videos sometimes falling flat.
But words and images aren’t the only tools at your disposal - social media polls are one of the most overlooked options for boosting interaction, and increasing brand awareness through participation and shares.
Polls also have unique advantages when it comes to learning about your audience.
By Tabitha Jean Naylor
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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