Honeyweb Blog / Design / Branding
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Data-Driven Ways to Choose Effective CTAs for Your Display Ads
Not every digital marketer has a Coca-Cola ad budget.
In fact, I’ve never worked with a client who could spend crazy amounts of money on persona and audience studies.
But, it’s never bothered me much because I really don’t need big studies. I can get some good data for free in Google Analytics, and you can too.
By Joe Martinez
unbounce.com
Honeyweb are your local digital advertising experts, contact us to discover how we can help your business.
Technology Investment Chart: High-revenue businesses prefer web marketing tech 13% more than low-rev
Marketing takes a lot of organization and technical chutzpah these days, so marketers are scrambling to buy software and build out their tech stacks.
CMOs want to stay ahead of or at least keep up with their digital-savvy competitors in order to retain, if not gain, market share.
Today’s chart shows what tech types brand leaders are buying and how fast.
By Heather Fletcher
marketingsherpa.com
Honeyweb are your local web marketing experts, contact us to discover how we can help your business.
How to Build a Personal Brand with Content Marketing
There’s never been a better time than now to build a personal brand with content marketing.
Not only is content marketing outperforming traditional marketing, but also personal brands are sometimes becoming more influential than big brands with much larger budgets.
With consumer trust in corporate brands at an all-time low and an increasing distrust of online advertising, personal brands are at an advantage.
By Melonie Dodaro
socialmediatoday.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
3 Influencer Marketplace Tools to Help Locate and Connect with Brand-Relevant Voices
Influencer marketing can turn out to be a pretty lengthy process.
You need to research your niche and find the right social influencers to work with, then you need to check these influencers to ensure they’re a good fit with your brand.
And once you've identified the right ones, then you need to work at building a relationship with them.
By Lilach Bullock
socialmediatoday.com
Honeyweb are your local Influencer marketing experts, contact us to discover how we can help your business.
A Love Letter to the Landing Page
Are we marketers any different than the wedding reporter?
Look at how quickly we turn our heads toward AI, AR, or whatever else is new and forget about our tried and true love: The landing page.
Our love and attention always prioritizes and flocks to the new. AI. Voice search. Augmented reality.
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
Why Your SEO Focus Should Be Brand Building
Google has always given brands preferential treatment.
They get better rankings with fewer links. They get “penalized” for improper conduct, only to resurface a few weeks later.
Small brands, on the other hand?
By Brad Smith
searchenginejournal.com
Honeyweb are your local SEO branding experts, contact us to discover how we can help your business.
Facebook Announces ‘Brand Collabs Manager’ Platform to Connect Influencers with Brands
With influencer marketing on the rise, Facebook's looking to help facilitate brand and influencer relationships
Which, ideally, will help them attract more prominent creators to the platform, while also better enabling brands to boost their messages.
Facebook is officially launching its new ‘Brand Collabs Manager’ dashboard, which will highlight relevant influencers to brands, and enable them to make connections.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
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