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Honeyweb Blog / Emotional Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The Importance of Emotional Marketing and Connecting with Your Audience [Infographic]

As various studies have shown, triggering emotional response is the best way to get people to pay attention.

This is even more relevant in the age of social platform algorithms - with machine learning systems distributing content based on audience engagement.

There are some important considerations here - check out the full infographic below.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

The Importance of Emotional Marketing and Connecting with Your Audience [Infographic]

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Emotional Marketing: How to be a killer marketer and have a clean conscience

I want to be a good person. Chances are, you do too.

So sometimes it bothers me when people stigmatize marketers as spammers and manipulators for money.

But marketing is a neutral term. It is simply the way we speak to customers. How we use marketing is up to us?

By Linda Johnson
sherpablog.marketingsherpa.com

Honeyweb are your local Emotional Marketing experts, contact us to discover how we can help your business.

Emotional Marketing: How to be a killer marketer and have a clean conscience

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Emotional Marketing: How fusing facts with feelings attracts more sales

Coca-Cola tastes good. At least the consumers who buy 1.9 billion drinks a day think so.

But Coca-Cola’s marketing strategy does not capitalize on taste alone.

In fact, the people who market Coke focus on feelings even more than taste to cause you to arrive at a conclusion to buy.

By Flint McGlaughlin
meclabs.com

Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.

Emotional Marketing: How fusing facts with feelings attracts more sales

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