Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Interest Targeting Expansion: Should You Use It?
Your customers love you and they helped you get where you are, but now it’s time to grow.
You need to expand your reach, finding new people interested in what you offer.
But how do you find the best interests to target for your Facebook ad campaigns? It can be very challenging.
By Paul Fairbrother
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
4 Ways to Improve Your Google Remarketing Conversion Rates
Most basic static form can boost conversions and increase your display ROI by as much as 100%.
But simply showing the same ad to all of your visitors, no matter what product page they have seen, won’t give you the best remarketing has to offer.
If you do that, you will be leaving clicks, conversions, and money on the table.
By Brad Smith
adespresso.com
Honeyweb are your local coversion marketing experts, contact us to discover how we can help your business.
24 YouTube Stats for Marketers 2019 [Infographic]
With over a billion hours of videos watched every day, YouTube is an ideal place to build your presence.
Do you already have a YouTube marketing strategy?
If not, these stats and insights might help to guide your decision on whether its a good fit for your promotions.
By Roman Daneghyan
socialmediatoday.com
Honeyweb are your local video marketing experts, contact us to discover how we can help your business.
![24 YouTube Stats for Marketers 2019 [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_564376738.jpg)
20 Influencer Marketing Trends and Stats for 2019 [Infographic]
Are you considering investing in influencer marketing this year?
Need to brush up on your background knowledge before working with your first influencer?
There are various elements to consider - check out the full infographic below.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local Influencer marketing experts, contact us to discover how we can help your business.
![20 Influencer Marketing Trends and Stats for 2019 [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_475250878.jpg)
20 Ways to Bust Through the Digital Noise With a More Human, Relevant Brand
Building a brand that's relevant, memorable and valuable online requires a lot more than fancy visuals.
Standing out from the digital noise requires more than hopping on the latest social shiny technology object.
At core you have to earn attention, then trust and inspire subsequent action.
By Pam Moore
socialmediatoday.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
A Brief History of Advertising on LinkedIn [Infographic]
It's hard to imagine LinkedIn being around back in 2003 - when 'Friends' was still one of the top-rating shows on TV.
LinkedIn has been around for 16 years, and the platform's ad options were launched only two years later.
That means that LinkedIn has been in the social ads game for a very long time, enough time to learn a thing or two about what works.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![A Brief History of Advertising on LinkedIn [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_540533884.jpg)
Mary Meeker’s Annual Tech Report Outlines Coming Shifts in Social Media and Digital Marketing
Every year, the tech sector keenly awaits Mary Meeker’s annual Internet Trends Report
Which looks at the key industry shifts and developments to be aware of, in order to help marketers, and others.
Here’s an overview of some of the key social media and digital marketing-related elements highlighted in this latest update.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social marketing experts, contact us to discover how we can help your business.
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