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Honeyweb Blog / Advertising / Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Original MarketingSherpa Landing Page Handbook now available for free download

I recently received an email from a MarketingSherpa reader asking how he could point people to the Landing Page Handbook. 

The MarketingSherpa Landing Page Handbook is one of the most popular resources we have offered in 20 years of publishing.

So we dug into our archives, and are now offering this handbook free to you, the MarketingSherpa reader.

By Daniel Burstein
sherpablog.marketingsherpa.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

Original MarketingSherpa Landing Page Handbook now available for free download

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Facebook Announces Updated Ranking Factors for Post Comments

We know that more comments and engagement will equate to better organic reach for your posts

As such, where possible, to encourage more engagement from your audience by responding to relevant post comments.

But were you also aware that Facebook also has a ranking system which decides on the display order that your post comments are shown in?

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook Announces Updated Ranking Factors for Post Comments

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#SMTLive Recap: Defining Brand Voice

We had an absolutely fantastic #SMTLive Twitter chat. Can you tell how much we loved it?

The participation and responses were so informative that we decided we couldn't do just one recap.

Let's start with something simple. Q1 - What is the definition of 'brand voice'? 

By Phoebe Bain
socialmediatoday.com

Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.

#SMTLive Recap: Defining Brand Voice

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Facebook Outlines Framing and Presentation Tips for Vertical Video [Infographic]

Facebook's creative team outlined a range of key tips on framing, composition and editing.

But the tips noted are actually fairly universal - while you may not have a film to promote could come in handy for your Facebook ads and Stories.

Check out the full infographic - hopefully it'll get you thinking on how to improve your on-platform content.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

Facebook Outlines Framing and Presentation Tips for Vertical Video [Infographic]

READ FULL ARTICLE

Twitter Provides a New Overview of ‘State-Backed’ Information Operations on its Platform

Twitter's new report should work to further underline the concern

While also showcasing the efforts which are now being undertaken to remove such activity.

Twitter has added six new datasets to its research archive of "Tweets and media associated with known state-backed information operations on Twitter".

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Twitter Provides a New Overview of ‘State-Backed’ Information Operations on its Platform

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5 Key Reasons to Incorporate Video into Your Digital Marketing Mix [Infographic]

You've no doubt already got the gist that video should be a key consideration for all digital marketers.

Why? Video is the best performing content type on Facebook

There are some interesting pointers here, if you've not considered utilizing video, it should be added to, and remain on, your agenda.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

5 Key Reasons to Incorporate Video into Your Digital Marketing Mix [Infographic]

READ FULL ARTICLE

MarketingSherpa Landing Page Handbook: How to raise conversions – data & design guidelines

The MarketingSherpa Landing Page Handbook is one of the most popular resources we have offered in 20 years of publishing.

So we dug into our archives and are now offering this handbook free to you, the MarketingSherpa reader. 

Here is some of our favorite information from the handbook:

By Ken Molay
meclabs.com

Honeyweb are your local conversion marketing experts, contact us to discover how we can help your business.

MarketingSherpa Landing Page Handbook: How to raise conversions – data & design guidelines

READ FULL ARTICLE

Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2026 your biggest year yet.

Testimonials

"Thanks to Steven and the team at Honeyweb for their assistance in the implementation of an email newsletter program for our business. The newsletter is a great way of keeping in contact with clients and is also a fantastic marketing medium which has more than paid for itself. The interface is well designed and the creation, scheduling and sending of newsletters could not be easier. Combine this with the multitude of statistics and reports, it makes a very valuable business tool."

Toby Caldow
JAG Timber Products

Steven Hamilton - Honeyweb

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