Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Content Consumption Habits are Evolving - Which Means Strategies Need to Evolve In-Step
Last week, I stumbled upon an interesting study entitled the “2019 State of B2B Content Consumption and Demand.”
The study laid out some interesting trends which, quite frankly, I wasn’t aware of, or had even considered.
The results compared surveys, year-on-year, with the opinions of B2B professionals across over 300 industries, from companies of various sizes.
By Chad Pollitt
socialmediatoday.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
50 Types of Social Media Posts to Keep Your Followers Interested [Infographic]
Are you looking for new ideas to spark engagement with your social media posts?
Want to create a social media content schedule to keep your followers interested?
Digital strategist and advisor Angie Gensler shares some of her top social media post ideas to try in this infographic.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![50 Types of Social Media Posts to Keep Your Followers Interested [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_452323978.jpg)
LinkedIn Improves Video Marketing Metrics via New Integration with Moat
Video is the best performing content type on all social media platforms, and that includes the professional social network LinkedIn.
LinkedIn users are 20x more likely to share a video on the platform than any other type of post.
LinkedIn is improving its measurement options for video, to help assure marketers of their actual performance.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social marketing experts, contact us to discover how we can help your business.
How to Create Content That Attracts Customers
Do you need a better content marketing plan?
Wondering how to improve your content strategy?
Discover different ways to create content both on and off of social media. You’ll also get tips on what type of content to create and more.
By Michael Stelzner
socialmediaexaminer.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
How to Grow a YouTube Channel: Benchmarks & Strategy
What does it take to grow a YouTube channel?
Is a channel more than the sum of its video parts? Or will a strategy that focuses on videos alone increase subscribers?
Some solutions are simple—you need a consistent visual presentation on your channel page and across videos.
By Derek Gleason
conversionxl.com
Honeyweb are your local video marketing experts, contact us to discover how we can help your business.
How to Estimate a “Net Value” for Your A/B Testing Program
In my experience, I find that teams and organizations report many winning A/B tests with high uplifts
But somehow they don’t seem to bring those uplifts in reality. How come?
Five types of A/B test “wins” can exaggerate discovered uplifts. I use the acronym “de FACTO”:
By Bart Schutz
conversionxl.com
Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.
New Study Looks at Rising Facebook Video Trends, Based on 9 Million Uploads
Video is the best performing content type on social media.
Of course, not everyone has the capacity to create standout video content, but it should still be a consideration.
The full report covers a range of elements, but here are some of the highlights from the larger data set.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local video advertising experts, contact us to discover how we can help your business.
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