Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery
What if you had a methodology that could help you consistently lower your cost per acquisition (CPA) just by changing the copy and images in your ads?
Flint McGlaughlin dissects a simple heuristic that the MECLABS team uses to optimize the messaging in display ads.
Watch the video to learn how to optimize your ads and lower your CPA consistently.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
What Kind of Lead Magnet Should You Make?
Lead magnets are the incentives you offer a potential customer in exchange for their contact information.
Done right, they’re one of the best tools for collecting names and email addresses from your audience.
So when you promote it, you’re going not for views, likes, or shares, but you go straight for new leads.
By Animalz
adespresso.com
Honeyweb are your local social media advertising experts, contact us to discover how we can help your business.
Top Facebook Updates That You Can’t Afford to Miss – May 2019 Edition
We update this post every month so that we can all keep our knowledge current in terms of what’s happening on Facebook.
Some months are a little slower, rolling out just a few changes to the platform.
In this update, we’ll take a look at all the new changes, what they mean for marketers and businesses.
By Ana Gotter
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
8 Things You Must Do to Maximize Your Success With Social Selling
Social selling directly impacts sales.
When salespeople adopt social selling at an organization, the win rate, and deal size, rises by 5% and 35% respectively.
Here are eight tasks your sales reps must do to maximize your social selling efforts.
By Martin Jones
socialmediatoday.com
Honeyweb are your local social marketing experts, contact us to discover how we can help your business.
8 Ways To Improve Your Video Marketing Strategy
There’s no disputing it - it's clear that a significant portion of the population prefers to consume content via videos.
More and more businesses are investing in a video marketing strategy.
In this post, I'm going to share eight ways that will help you improve your video marketing strategy.
By Melonie Dodaro
socialmediatoday.com
Honeyweb are your local video marketing experts, contact us to discover how we can help your business.
Facebook Outlines Key Tips on Creating Effective Ads for Both Stories and in Feeds
Looking for ways to make your Facebook ads more effective?
The Social Network has shared a collection of tips to help businesses create more effective ads, both for regular News Feed sponsored content.
Included in Mehta's presentation was this handy graphic of Facebook feed ads tips.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
3 Types of Social Video That Work for Any Business
Want to add more video to your social media marketing?
Wondering how other businesses use video?
In this article, you’ll discover three types of video that work for any business on IGTV, Twitter, and LinkedIn.
By Melissa Burns
socialmediaexaminer.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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