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Honeyweb Blog / Marketing Strategies

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

8 Top Hashtag Mistakes and How to Avoid Them

​Hashtags are an essential part of social media marketing and growth, particularly on Instagram and Twitter

With that said, using hashtags correctly can be a little confusing.

Fortunately, Dhariana Lozano from Social Media Today has reviewed the top hashtag mistakes people and businesses make over and over, and how to avoid them.

Want a sneak peek? Here are the top three:

  1. Using Only “Popular” or Generic Hashtags
  2. Not Researching Hashtags
  3. Ignoring Local Hashtags

Find out the complete list here. Source: Dhariana Lozano

Discover how our social media management plans will use hashtags to build your business' brand recognition here, (clearly avoiding the above mistakes). Contact us here

8 Top Hashtag Mistakes and How to Avoid Them

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SEO and PPC Should Work Together

While search engine optimisation (SEO) and search engine pay per click (PPC) advertising are two different marketing functions, they ultimately have the same goal: website clicks that drive conversions

Some website owners choose to deploy one or the other, depending on their goals and budget, but ideally you should be doing both to capitalise on the benefits of each.

While some website owners get this, and are investing in both, they still might be missing a huge opportunity.

If you’re able to invest in both, it’s important to integrate the SEO and PPC campaigns and ensure that your SEO team and PPC team are working together and communicating regularly.

Read more here to find out why. Source: Nick Stamoulis

Click here to learn more about our SEO services, which are essential in today's digital marketplace, and boost your business' conversation rates today! Click here to contact us. 

SEO and PPC Should Work Together

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How to Write Effective CTAs on Social Media: A Guide for Marketers

Do you recall the last time you were compelled to sign up for a free one-month trial or download a guide?

That was an effective call to action, or a CTA.

A good CTA can do wonders in the marketing world—it can drive more visitors to your content, generate sales, and increase leads and conversion rates.

A CTA prompts the reader to do something—sign up for a subscription, download an e-book, attend an event, click for more information, and so on.

It’s about providing your reader with an actionable task, most often appearing as a button, in-text link, or an image, answering the question “Now what?”

Thanks to Kaylynn Chong from Hootsuite, you can now learn exactly how to produce effective CTAs, including 13 comprehensive tips on the topic.

Access the full blog post here. Source: Kaylynn Chong

Click here to learn how Honeyweb Online Marketing will create the ideal CTA for your business through Conversion Centred Design. Don't hesitate to contact us today by clicking here

How to Write Effective CTAs on Social Media: A Guide for Marketers

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Instagram Now Lets You Add Up to 10 Photos and Videos in a Single Post

Storytelling is the trend of the moment in social media circles

All the major platforms are working to provide more ways for users to add more context to their posts, and more creative, narrative-driven features.

Snapchat started the trend with Stories, which enables users to share multiple images and short clips from their day, a feature which Instagram has since copied (and Facebook is now rolling out in their main app also). 

Adding to this, Instagram is has introduced another storytelling format, giving users the opportunity to share up to ten photos and videos in a single post, which viewers can swipe through.

It’s an interesting feature to consider, adding to the storytelling options available. 

Read about the addition in detail here. Source; Andrew Hutchinson

Learn how Honeyweb Online Marketing can use social media to boost your business' conversion here. Contact us here to disucss ideas.

Instagram Now Lets You Add Up to 10 Photos and Videos in a Single Post

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From Selfies to Luxury Fashion Company

Davidson Petite-Frère and Aleks Musika first built massive followings on Instagram, then learned how to make money from their popularity

How did two entrepreneurs go from taking selfies to starting a luxury fashion company?

Entrepreneur Network partner Gerard Adams visits men's fashion designers Davidson Petite-Frère and Aleks Musika at their social event in the Hamptons and asks how they turned a passion into celebrity endorsements, Russian catwalks and a consistent paycheck.

The fashion partners also explain how social media (Instagram in particular) helped shape their career paths, and how they optimized their social media game to attract a larger audience.

Click here to watch the video. Source: Entrepreneur 

Need help promoting your business' Instagram? Don't wait, generate leads and sales now! Learn how here or contact us here.

From Selfies to Luxury Fashion Company

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How to Better Spend Your Social Media Marketing Budget

Social media is now a major part of most marketing budgets, and over the next five years social marketing spend is projected to increase by 90%

However, 86% of marketers still want to learn how to more accurately measure social ROI.

No matter your budget, a careful examination of your social media marketing budget is imperative.

Create a strategy, consider your budget, and then find how to manage your social media in a way that’s right for your company.

See the detailed social media budgeting infographic here. Source: Social Media Today

Discover how we can help your business boom with our affordable social media services here. Get in contact with one of our experts today by clicking here

How to Better Spend Your Social Media Marketing Budget

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What Is the Difference Between White Hat and Black Hat SEO?

When outlining inbound marketing strategies, marketers have to make a desicion: choosing between white hat or black hat link building strategies to elevate their content marketing efforts

So what's the difference between each?

In its simplest form, white hat tactics emphasize a strategy that follows Google’s rules – particularly in terms of quality content.

Black hat tactics take a complete 180 turn, opting for a more aggressive approach that isn’t afraid to bend the rules.

However, each strategy has its advantages and disadvantages.

For a better understanding, Andrea Lehr from Search Engine Journal takes a closer look at each tactic to help you determine whether you’ll want to use a white hat or black hat approach when navigating the wild, wild web.

Access the full article here. Source: Andrea Lehr

Need help with your SEO (Search Engine Optimisation) tactics to boost your online traffic? Click here to learn more or here to discuss ideas with us today.

What Is the Difference Between White Hat and Black Hat SEO?

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