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Honeyweb Blog / Marketing Strategies

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

5 Predictions for Social Media Marketing on Instagram in 2018

With Christmas fast approaching, we need to start planning our 2018 social media marketing strategies

Part of that is understanding what's coming next, what we should be on the lookout for, and which platforms are likely to implement significant shifts.

To help with this, this week, we're publishing our social media marketing predictions for each of the major social platforms - we've already covered Facebook and Twitter, and today, we're outlining our thoughts on Instagram and Snapchat. 

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

5 Predictions for Social Media Marketing on Instagram in 2018

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Why You Should Put Your Money Where Your (Brand’s) Heart Is

Marketers have lost sight of their objectives in the race towards optimum reach and efficiency, adding it’s time to step back and reassess strategies…

In the drive to maximize reach and efficiency, marketers have lost sight of fundamental objectives.

The recent incidents with Pepsi, United Airlines and YouTube provide marketers with vital lessons which make it necessary to take a step back and reassess strategies.

By B&T MAGAZINE
bandt.com.au

Learn marketing strategy here! Contact Us!

Why You Should Put Your Money Where Your (Brand’s) Heart Is

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Global Ad Industry Urged To Adapt TVCs For Streaming Or Lose Millions

Advertising creatives must produce TVCs specifically for the burgeoning content streaming audiences around the world.

According to the chief technology officer (CTO) of an Aussie-based over-the-top (OTT) content company.

Luke Durham, CTO of Switch Media, has warned that to achieve this will require all stakeholders, from platform and content owners to advertisers and their agencies, to collaborate.

By John Hanrahan
bandt.com.au

More details about Global Ad Industry here! Contact Us!

Global Ad Industry Urged To Adapt TVCs For Streaming Or Lose Millions

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Study: 90% Of Ys & Zs Prefer & Trust Custom Content Over Traditional Ads

The publisher surveyed 17,000 people aged 15-45 to determine how they felt about custom content and how brands fit into their worlds.

Of those surveyed, 90 per cent agreed they liked the idea of custom content as a way of brands to engage with them, while 89 per cent agreed it was a great way for brands to break through all of marketers’ noise and clutter.

Two-thirds of the respondents said they actually trusted branded content more than traditional forms of advertising.

By B&T MAGAZINE
bandt.com.au

Align your audience brand story here! Contact Us!

Study: 90% Of Ys & Zs Prefer & Trust Custom Content Over Traditional Ads

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6 VIDEO MARKETING TRENDS THAT WILL SHAPE 2017

2017 is well under way, so you've probably already read a million blogs about what we marketers can expect for this upcoming year.

We've compiled a “State of Video Marketing 2017” survey with 49 results from marketers and consumers, which detail exactly what's going to happen this year.

And let me tell you, there are plenty of trends that as a marketer, you need to be considering if you want to get ahead of the game.

By Sarah Quinn
socialmediatoday.com

So, let's get started...! Contact Us!

6 VIDEO MARKETING TRENDS THAT WILL SHAPE 2017

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COLOR THEORY 101: A BEGINNER’S GUIDE TO COMPLEMENTARY COLORS, RGB, AND MORE

We don’t live in a black and white world. From Pantone to Pinterest, color theory impacts the way we see and feel the world around us.

It can influence our purchasing decisions and affect our mood. It attracts the eye and it even tells us what to look at and what to ignore—which is why it’s important that anyone working with visual media and stock images learns to speak the language of color.

Once you know what you’re looking for, you can even search by color in our GraphicStock library to find the perfect photos, vectors, and illustrations to complete your projects.

By Caroline Mercurio
blog.graphicstock.com

To get you started, we’ve drawn up a crash course in the basics of color theory. Contact Us!

COLOR THEORY 101: A BEGINNER’S GUIDE TO COMPLEMENTARY COLORS, RGB, AND MORE

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3 Ways to Easily Caption Social Media Video

Worried that most people view your social media video with the sound off?

Looking for quick and efficient ways to produce captioned video?

In this article, you’ll discover three ways to automatically caption social media video.

By Serena Ryan
socialmediaexaminer.com

Learn more about caption social media video! Contact Us!

3 Ways to Easily Caption Social Media Video

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