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Honeyweb Blog / Marketing Strategies

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

5 Things You’ve Been Told About Social Marketing That Just Aren’t True

Social media is ever-changing, evolving, and taking on new roles in the world we live in

That means it’s also changing the way we do business.

Although it’s definitely picked up in the last few years, the idea of social media marketing for your business has been around long enough to have spurred a few misconceptions.

Fortunately, Kaylynn Chong from Hootsuite is here to debunk a couple of these myths - such as:

  1. You need a lot of followers to be successful on social media
  2. You have to keep everything online
  3. You need to be active on every social media platform
  4. It’s too late to learn social media
  5. Social media is separate from the rest of your marketing strategy

Read more here. Source: Kaylynn Chong

Increase your online leads and sales with our social media services. Learn more here or contact one of our social media experts here

5 Things You’ve Been Told About Social Marketing That Just Aren’t True

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3 Ways to Find Prospects Using Twitter

Need more leads and prospects? Looking for creative ways to generate leads with Twitter?

Because Twitter is discontinuing lead generation cards, now is the time to put new lead funnel techniques in place.

In the article below, you’ll discover three ways to find your next customers on Twitter, including: 

  1. Automate a Search Funnel to Find People Who Tweet Qualifying Keywords
  2. Use Twitter Ads to Drive Traffic to a Lead Magnet Landing Page
  3. Broadcast Live Video to Warm Up Prospects

Access the full post here. Source: Andrew Pickering

Looking to create leads for your business? Let us help you with our social media management packages! Click here to learn more or here to contact our social media experts today.

3 Ways to Find Prospects Using Twitter

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Write Content with an SEO mindset

One of the most important components of a web marketing campaign today is to have a content marketing strategy in place

However, not just any content will do.

To make the most out of content efforts and ensure that content not only provides website visitors with the information they need, but also attracts the search engine spiders and delivers organic traffic to the website, it must be created with an SEO mindset.

Here are 5 things that must be done in order for content to improve SEO efforts, thanks to Nick Stamoulis from Brick Marketing:

  • Content and SEO teams must work together
  • Conduct keyword research
  • Review existing keyword data
  • Produce robust content
  • Measure content performance

Read the full article here. Source: Nick Stamoulis

Are you customers finding you? Click here to read how we can help your business be found on search engines like Google. Click here to contact us today!

Write Content with an SEO mindset

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2017 Web Design Trends

Each year New Media Campaigns likes to take some time to figure out the upcoming trends in web design

It's essential to stay ahead of the curve and ensure the most modern and effective tactics are used when designing a website.

Here’s a glimpse of what's anticipated to take place in 2017:

  • Forget the grid
  • Multi-faceted Feature Areas
  • Vertical Split Layouts

Read the full article here. Source: Ashley Bennett

Does your business' website need an upgrade or a complete new design? Click here to learn how we can help you be readily found online. Click here to contact us today.

2017 Web Design Trends

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Cafes, Restaurants Can Use Social Media To Improve Business

With more and more people looking to the internet to find a restaurant, bar, club or winery to visit, it’s crucial for hospitality businesses to jump on the social media wagon

Social media is particularly important for hospitality, as people generally look to their peers when they’re seeking new experiences.

Ben Fuller, chief operations officer of hospitality software and consultants ImPOS, said 45% of small hospitality businesses were active on social media last year, it was time for the rest to get on board before they got left behind.

“People want to know that the place they’re going to try is going to meet their expectations or give them the experience they want. That’s the primary reason they turn to social media. On the other side of things, businesses should use social media because it improves their Google search ranking," Fuller said.

Read the full article here. Source: Andrea Beattie 

Create genuine customer relationshps and increase your brand's recognition with our social media management packages today! Click here to learn more or here to discuss ideas with one of our experts.

Cafes, Restaurants Can Use Social Media To Improve Business

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TV Gloom: Where To Next For Seven, Nine And Ten?

It wasn’t a great 2016 for the free-to-air (FTA) players and now 2017’s looking even more calamitous than the year previous for Seven, Nine and Ten

When Seven unveiled its half year results – including a 91% dip in profits – it set the tone for the FTA networks besieged by tired programming, falling audience eyeballs and plummeting ad revenues (SMI Data out yesterday found TV ad revenues down 4.7% YOY to January).

Adding to the gloom, yesterday Ten’s CEO Paul Anderson warned shareholders of a bumpy year ahead. Anderson said the broadcaster was being buffeted by falling ad revenues, rising costs, ongoing threats from digital players and hefty license fees.

Read the full article here. Source: B&T Magazine

With this drop in television ratings, online marketing is only strengthening in its authority and potential, offering businesses a credible and powerful platform to promote their brand and products. 

Are you ready to take your business to the next level and connect with a wider online audience? Learn more about our complete online marketing solutions here. Contact us today by clicking here.

TV Gloom: Where To Next For Seven, Nine And Ten?

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Ecommerce Social Media Marketing Trends to Focus on in 2017

Here’s a not-so-secret fact – when it comes to ecommerce marketing (and even marketing in general), social media is playing a more dominant role that ever

They way we use social media is constantly changing, so it pays to stay abreast of the latest trends and user behaviour.

If you’re looking to fine-tune your ecommerce social media strategy for 2017, here are some areas in which you should be investing some time and budget:

  • Private social messaging
  • Direct social commerce
  • Paid social advertising

See the full list here. Source: Patrick Foster 

Want to boost your business' ecommerce sales through social media? Click here to read how Honeyweb can achieve this for you. Click here to start a conversation with us today.

Ecommerce Social Media Marketing Trends to Focus on in 2017

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Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2021 your biggest year yet.

Testimonials

"Well we ventured into a new communication medium with Honeyweb. With the help of an editor we used the interface for an email to a new group of potential customers. Once we were familiar with the web interface the process is wonderfully simple. We are monitoring results and have some useful information and some potential new contacts who are happy to learn more about what we do. Thank you for the introduction to this very useful medium to send out messages regarding our business"

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Johnston Grocke

Steven Hamilton - Honeyweb

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