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Honeyweb Blog / Marketing Strategies

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The Danger Of Using Grammatically Incomplete Headlines

Our experiments have consistently proven that there is a significant difference between a page that uses a clever but incomplete thought as a headline and one that uses a value-infused headline.

The difference creates friction — enough friction to cause a gap in customers’ minds between value and cost.

In that momentary gap, instead of taking time to derive value from your headline, they click away from your offer…and onto the offer of your competitors.

By Arren Mills
marketingexperiments.com

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The Danger Of Using Grammatically Incomplete Headlines

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6 Facebook Remarketing Tactics That Work

Looking for a way to re-engage past customers and prospects on Facebook?

Wondering how to use remarketing to deliver behavior-based messaging to specific audiences?

If you’re looking to build successful remarketing funnels on Facebook, you’ll need to deliver unique ads to custom audiences segmented according to their browsing history and interests.

By Karola Karlson
socialmediaexaminer.com

Remarketing has never been this easy! Contact us!

6 Facebook Remarketing Tactics That Work

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Retailers lift online game ahead of Amazon

More Australian retailers are adding click and collect services as they prepare for Amazon to roll out.

Online is expected to account for more than a third of Australian retailers' sales as more offer click and collect services ahead of Amazon's arrival.

By AAP
sbs.com.au

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Retailers lift online game ahead of Amazon

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4 Smart Ways to Keep Up With Google in 2017

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with.

Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads, and removed right-side ads. What do all of these changes have in common?

By Sophia Bernazzani
blog.hubspot.com

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4 Smart Ways to Keep Up With Google in 2017

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Bosses And Workers Worlds Apart On Marketing’s Success

Senior marketing leaders are viewing their marketing plans through rose-coloured glasses and are more likely to rate their strategies a success than their employees, according to HubSpot’s ninth annual State of Inbound report.

The global report, which covers more than 6000 respondents from 141 countries, shows a division between executives and lower-level employees within marketing and sales teams on priorities moving forward and past achievements.

By B&T MAGAZINE
bandt.com.au

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Bosses And Workers Worlds Apart On Marketing’s Success

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5 Key Steps to Creating an Instagram Strategy that Converts

Instagram can be a powerful channel for you to generate sales, leads and customers.

But in order to take full advantage of the platform, you need to devise a content strategy that actually works.

By Jonathan Chan
socialmediatoday.com

How much revenue is your current online marketing strategy leaking? We can help learn more! Contact Us!

5 Key Steps to Creating an Instagram Strategy that Converts

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The Most Shared Marketing Experiments Content Of 2016

Yes, yes. 2016 was a bad year. We get it.

But it wasn’t all bad. We published some fairly exciting stuff here on MarketingExperiments. It was so exciting that a good portion of our audience found the time to share it with their followers. Just these five pieces from 2016 were shared 1,435 times.

By Paul Cheney
marketingexperiments.com

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The Most Shared Marketing Experiments Content Of 2016

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